Data Marketing and Sales Analyst

il y a 2 semaines


LevalloisPerret, Île-de-France Proxiserve Temps plein

Proxiserve is seeking a driven and analytical Data Marketing and Sales Analyst to join our Market Direction team. In this role, you will play a crucial part in understanding customer behavior, optimizing commercial operations, and shaping the company's marketing and sales strategies.

Your responsibilities will encompass:

Customer Insights
  • Analyze contract portfolios by agency and present findings through compelling infographics.
  • Segment customer profiles based on contractual data and purchasing patterns.
Commercial Performance Evaluation
  • Conduct in-depth analysis of acquisition operations using Google Analytics.
  • Evaluate performance across various lead sources.
  • Assess the effectiveness of email marketing campaigns.
  • Identify key factors influencing commercial success.
  • Benchmark commercial performance across different agencies.
Competitive Intelligence
  • Analyze pricing strategies within the industry.
  • Review customer feedback and online reviews to understand market sentiment.
Ad-hoc Research
  • Conduct studies on ZEborne Mobility Services consumption patterns.
  • Develop data-driven reports and visualizations using PowerBI for key performance indicators (KPIs) and ERP Digitalize 4 initiatives.

Ideal Candidate Profile:

You are currently pursuing a Bachelor's or Master's degree in Data Marketing, Data Analysis, or a related field. Proficiency in tools such as Excel, Salesforce, PowerBI, Exact Target, and Datastudio is essential.


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