Senior Growth Product Manager

il y a 4 semaines

Bordeaux, Nouvelle-Aquitaine, France BACK MARKET Temps plein

About the Role:

We are seeking a seasoned Product Manager with growth and marketing technology experience to lead product development for a squad of talented engineers who manage SEO tech assets, product info feeds for SEA & Perf marketing, user tracking data, and marketing campaign data.

Your Mission:

  • You will lead your squad's vision by gathering inputs and insights, and synthesizing them into a compelling Acquisition strategy and narrative to take Media & Perf Marketing, SEO, Marketing Data & Tracking, and Engineering on a journey with you.
  • You are responsible for defining your Northstar metric and KPIs: driving the team toward concrete goals that impact marketing acquisition and growth metrics.
  • You will build strong roadmaps with the right balance of long-term strategic initiatives and more short-term tactical bets that embody the company's strategy and the team's growth-hacking mindset.
  • You are the point of contact and go-to expert in the company for multiple Marketing teams in SEO, Perf Marketing & Media and to evangelize Acquisition to a broad audience including executives.
  • You will partner up day-to-day with your Engineering Manager to adjust priorities as required.
  • You will communicate clearly and regularly the risks and impact of your roadmap; you will anticipate problems and dependencies to ensure smooth delivery.
  • You will explore potential leverage points and foster prospective innovations in your scope.
  • You will lead strategic transversal initiatives smoothly from scratch, either on a day-to-day basis through your scope or through a dedicated time-boxed taskforce.

About You:

  • You are fluent in English.
  • You have proven experience as a Product Manager in the Martech world. You know what makes a great Product Manager: you master strategy, discovery, delivery, organization, and stakeholder management.
  • You have product management experience in an agile environment (Scrum, Kanban, etc.) and you can shape product discovery and delivery according to agile principles.
  • You have a growth hacking mindset to experiment fast and iterate.
  • You know how Google Ads campaigns, Google Merchant Center, and other acquisition channels (Socials, Affiliates) campaigns work.
  • You can provide a clear vision of how product and tech can be leveraged to optimize marketing for both organic and paid traffic (, automation of ads creation, feed optimization, automated internal linking).
  • You are driven by impact, fluent with data, leverage data to build your vision and have a proven track record of measuring your impact. Knowledge of tracking and incremental analytics methods for marketing is a plus.
  • You demonstrate strong soft skills in leadership, negotiation, and communication that are highly regarded by your stakeholders who feel heard and engaged in your vision and operational activities. You have experience with facilitating difficult trade-offs and rallying people around a common plan.
  • You are a brilliant communicator, your peers define you as a facilitator and leader. You have strong interpersonal skills that will allow you to build strong relationships with strategic stakeholders and management comfortably.
  • You have a problem-solver attitude and are comfortable navigating ambiguous situations with data and putting the user at the center.

Why Back Market?

  • We are a mission-driven company that became a Société à Mission, or company with a social mission, by the French government.
  • We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives.
  • We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.
  • We offer a flexible career path and a dedicated Learning & Development team.
  • We have a Leadership Academy by Back Market that trains and enables all our leaders to support their team towards achieving goals.
  • We offer an attractive salary, equity, and a host of benefits including lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc.
  • We are a remote-friendly company with up to 2 days of remote work per week.
  • We have a fast-paced, open-minded, and friendly environment.
  • We have several internal events including The Monday Brief (weekly), The Somehands (monthly), and The All Hands (annual).

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