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Digital Marketing Specialist

Il y a 2 mois

IssylesMoulineaux, Île-de-France Accor Temps plein

About Accor

Accor is a world-leading hospitality group, committed to providing exceptional experiences for our guests in every corner of the globe. With a diverse portfolio of renowned brands, we offer a wide range of accommodations and services to cater to every traveler's needs.

Digital Marketing Specialist

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing and executing innovative digital marketing strategies that drive brand awareness, customer engagement, and revenue growth.

Responsibilities:
  • Website Management:
    • Conduct regular audits of website content to ensure accuracy, relevance, and consistency.
    • Optimize website navigation for user-friendliness, product availability, and mobile responsiveness.
    • Support the implementation of SEO and PPC strategies, including keyword research and analysis.
    • Monitor and report on campaign performance metrics.
  • Digital Presence Enhancement:
    • Manage and optimize online listings on platforms such as TripAdvisor and Google My Business.
    • Develop strategies to improve visibility and ranking on relevant indirect web channels.
    • Collaborate with e-account managers to enhance brand presence on third-party websites.
  • Social Media Marketing:
    • Execute social media strategies across various platforms, aligning with brand messaging and target audiences.
    • Create engaging content, including text, images, and videos, to drive audience interaction and brand loyalty.
    • Monitor social media channels for customer feedback and respond promptly to inquiries.
  • Email Marketing:
    • Assist in the segmentation and management of customer databases for targeted email campaigns.
    • Support the creation, design, and execution of email marketing campaigns.
    • Track campaign performance metrics and analyze results to optimize future efforts.
  • Graphic Design:
    • Create visually appealing marketing materials that adhere to brand guidelines.
    • Assist in the development of internal and external communications, ensuring consistency across all channels.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum one year of experience in a digital marketing role.
  • Strong understanding of digital marketing principles, including SEO, PPC, social media management, and email marketing.
  • Proficiency in graphic design software and video editing tools.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.