European Commercial Director

il y a 2 semaines


Rungis, Île-de-France Westfalia Fruit Temps plein
European Commercial Manager

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Our vertically-integrated supply chain enables us to grow, source, ripen, pack, process, and market quality avocados and fresh produce 365 days a year across the globe.

We are recognised as the leading #avoexperts and considered the supplier of choice to both retail and wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America, and Southern Africa.

Key Responsibilities
  • Develop and execute a comprehensive 5-Year Sales Plan, aligning with our Commercial Directors across various markets.
  • Identify and capture sales opportunities across key channels, utilising data to optimise pricing, trade spending, and promotions.
  • Lead market intelligence efforts and gather competitor analysis to inform strategic decisions.
  • Drive category management initiatives aligned with customer objectives, delivering category management insights to customers.
  • Develop and implement shopper marketing strategies, overseeing the innovation pipeline and ensuring successful product launches.
  • Lead and develop the Strategy & Development team, providing strategic advice to the President of Europe.
Requirements
  • Extensive experience in sales strategy development and execution, particularly in customer strategies, category management, and business analytics.
  • Proven experience working with retailers, ideally on a Pan-European basis.
  • Strong understanding of the sales and change management process within large organisations.
  • Proven ability to lead strategic discussions with senior internal stakeholders and external partners.
  • Strong analytical competencies to support financial inputs and business case development.
  • Excellent leadership and people management skills, with a track record of developing sales teams.
Desirable
  • Prior industry experience within perishable goods, ideally fresh fruit and vegetables.
  • Experience working in a pan-European capacity, understanding various market dynamics across the region.
  • Industry-specific certifications in category management, shopper marketing, or sales analytics.
  • Knowledge of innovation pipeline management and commercialisation within the retail or consumer goods industry.
Benefits
  • 25 days holiday, plus public holidays
  • Competitive Salary
  • Company discretionary bonus
  • Profit sharing incentive
  • Health Insurance
  • Pension contribution
  • Life Assurance
  • Meal ticket contribution

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