Global Product Portfolio Strategist

il y a 4 semaines

Aimargues, Occitanie, France GROUPE EMINENCE Temps plein

About GROUPE EMINENCE

Founded in the Gard region, GROUPE EMINENCE has been a prominent French producer and distributor of underwear, swimwear, and sleepwear since 1944. Over the years, the company has cemented its position as a leader in men's underwear through its flagship brands, Eminence and Athena. As a fully integrated entity, we handle everything from knitting to garment creation for our own labels and clients.

Our unique expertise blends traditional craftsmanship with cutting-edge techniques and technologies to meet the evolving needs of our consumers.

Since 2018, we have been part of the international Delta Galil group.

Key Figures of GROUPE EMINENCE:

  • 7 product categories for men, women, and children
  • 450 employees in France
  • 2 production sites in the Gard region
  • A portfolio of 4 proprietary brands, 4 licensed brands, and 1 subsidiary
  • 2 online platforms
  • 1 new brand in development: Passionata
Role Overview

The Global Product Portfolio Strategist is tasked with overseeing and enhancing the comprehensive product portfolio of GROUPE EMINENCE across various brands, markets, and distribution channels. This position requires strategic portfolio definition and management, lifecycle oversight, market analysis, and collaboration across functions to ensure alignment with the company's global business objectives and brand positioning while fulfilling market and consumer needs.

Key Responsibilities

Portfolio Strategy & Planning
  • Formulate and execute global product portfolio strategies that align with business goals tailored to diverse markets and distribution channels (e.g., retail, e-commerce, wholesale).
  • Conduct market trend analysis, assess customer needs, and evaluate the competitive landscape to uncover opportunities for product innovation and portfolio enhancement.
  • Collaborate with the Chief Marketing Officer and brand managers to establish long-term portfolio objectives and initiatives that strengthen brand equity and market presence across various channels.
Product Lifecycle Management
  • Manage the complete lifecycle of products within the portfolio, from concept and development through to launch, growth, maturity, and discontinuation.
  • Ensure timely updates and improvements to products based on market insights, performance evaluations, feedback, and technological advancements.
  • Oversee the phase-out of products while minimizing disruption to customers and revenue streams.
Market Analysis & Segmentation
  • Utilize market and consumer research to identify customer segments, needs, and preferences, defining the optimal product portfolio structure by category.
  • Analyze market dynamics and competitive positioning to inform product differentiation strategies for each brand and channel.
  • Assess market opportunities and risks to guide strategic decision-making.
  • Take into account regional preferences, cultural nuances, and seasonal trends.
Cross-Functional Collaboration
  • Partner closely with GROUPE EMINENCE marketing, R&D, and operations teams to align product strategies with brand positioning and channel requirements. Gather product briefs, maximize synergies, and define the best global portfolio for all brands and channels.
  • Coordinate with design and development teams to ensure product features, materials, and aesthetics are consistent with brand identity and consumer expectations. Establish a common library of fabrics and components, aligning brand and product timelines across channels to enhance efficiency while respecting market-specific requirements.
  • Facilitate effective communication and collaboration among various departments to ensure cohesive execution of portfolio strategies across different brands and channels.
Performance Monitoring & Reporting
  • Set key performance indicators (KPIs) for the product portfolio and track performance against targets for each brand and channel. KPIs include avoiding duplication for similar consumer needs and conducting project reviews based on margin and sales contributions.
  • Analyze financial metrics, sales data, consumer feedback, and brand health indicators to evaluate the success of products and initiatives.
  • Prepare and present regular reports to senior management on portfolio performance and strategic recommendations for optimization or product enhancement to increase profitability for each brand.
Innovation & Continuous Improvement
  • Foster innovation within the product portfolio by identifying new technologies, materials, features, designs, and market opportunities across the Delta Galil Group.
  • Implement best practices and continuous improvement processes for portfolio management, leveraging insights from the Delta Galil Group.
  • Stay updated on industry trends, emerging technologies, and regulatory changes that may influence the portfolio.
  • Define the portfolio structure and collections for each category and brand.
Qualifications
  • Education : Bachelor's degree in Business Administration, Marketing, or a related field.
  • Experience : Minimum of 7-10 years in product management, portfolio management, or related roles within the textile or apparel sector, particularly in underwear or intimate apparel, ideally in a global multi-channel context.
  • Skills :
    • Strong analytical and strategic thinking capabilities.
    • Proven track record in managing complex projects and leading cross-functional teams.
    • Excellent communication and negotiation skills.
    • Proficiency in market analysis and competitive intelligence.
    • Familiarity with product lifecycle management tools and methodologies.
  • Competencies :
    • Consumer-centric mindset focused on delivering value.
    • Ability to thrive in a fast-paced, dynamic environment.
    • Strong leadership and decision-making skills.
    • High adaptability and problem-solving abilities.
Location: This position is global and may involve frequent travel to various regional offices and markets.

Ref: C173O78864

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