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Customer Journey Manager
Il y a 3 mois
Job Title: Customer Journey Manager (f/h)
Are you prepared to play a pivotal role in shaping and executing a comprehensive Customer Marketing strategy within a renowned organization? Do you possess extensive knowledge in digital marketing? Are you an expert in BtoB customer pathways seeking a fresh opportunity?
Join the dynamic marketing team at GROUPE ATLANTIC, a prominent player in the thermal comfort industry. The team comprises over 330 professionals from various departments dedicated to enhancing the commercial sector both in France and internationally.
As a Customer Journey Manager, your responsibilities will include the formulation and execution of the digital marketing strategy for the Atlantic Systems network, which encompasses Heat Pumps, Boilers, and Substations.
- Assess current customer journeys to enhance the omnichannel customer experience
- Engage in customer research to identify client needs and create customer profiles
- Design and implement a plan for improving customer journeys
- Establish content strategy and editorial standards
- Involve and maintain engagement with stakeholders in the sector
- Keep abreast of market trends related to customer journeys
- Execute the annual digital action plan and oversee the related budget
This role provides the chance to lead cross-departmental projects and leverage the expertise of a diverse marketing team.
About the Company: GROUPE ATLANTIC is dedicated to fostering employee growth and cultivating a positive workplace culture. Become part of an organization that prioritizes social responsibility and sustainability.
