Product Marketing Manager
il y a 16 heures
En tant que Product Marketing Manager, tu auras un rôle transverse et travaillera avec les équipes product, revenue et marketing pour garantir l'adéquation de nos produits avec les besoins de notre marché cible.
Missions clés :
- Effectuer des analyses sur les tendances de marché et le paysage concurrentiel pour alimenter la stratégie produit.
- Construire et coordonner les stratégies GTM des nouveaux produits / fonctionnalités.
- Concevoir, articuler et communiquer les meilleures propositions de valeurs pour nos clients et prospects.
- Former les équipes revenue sur les nouveaux produits et créer les collaterals nécessaires à la vente.
- Définir et implémenter des stratégies d'engagement pour s'assurer que les utilisateurs adoptent véritablement notre produit.
- Responsable de la communication avec les utilisateurs et collaboration avec l'équipe marketing pour convertir les lancements produits en actions génératrices de revenus.
- Monitoring de l'impact de tes actions sur la génération de revenus et l'adoption produit.
Compétences clés :
- Expérience dans un environnement SaaS ou Digital.
- Maîtrise de l'anglais et du français, à l'écrit et à l'oral.
- Capacité à résoudre des problèmes de manière efficace et créative, en identifiant les obstacles potentiels et en proposant des solutions innovantes.
- Forte envie d'apprendre et d'aller toujours plus loin.
- Sens de l'initiative et de l'action, capable de gérer des priorités multiples dans un environnement en constante évolution.
Étapes du processus de recrutement :
- Entretien avec Camille (Product Marketing Lead) - 45 minutes.
- Étude de cas à distance.
- Débrief de l'étude de cas avec Thomas (VP Product) & Camille (Product Marketing Lead) - 45 minutes.
- Entretien avec Thomas (VP Product) - 45 minutes.
- Café avec 2 collègues des équipes Product et Revenue - 30 minutes.
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