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Il y a 2 mois
Betclic Group is a leading online gaming and sports betting company in several European countries. We are committed to delivering an exceptional entertainment experience to our players through innovative technologies and a safe gaming environment.
Job DescriptionWe are seeking a highly skilled CRM Manager to join our team. As a key member of our marketing department, you will be responsible for defining and executing our player engagement strategy across all our markets.
Key Responsibilities- Develop a strategic roadmap to drive long-term player loyalty and engagement
- Oversee the execution of daily CRM operations
- Collaborate with Product and Tech leads to assess and optimize the usage of our CRM tools
- Monitor and research trends in the CRM field to identify emerging opportunities
- Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets
- Identify and analyze customer data to understand trends, behaviors, and needs
- Monitor and evaluate CRM campaigns and activities to measure ROI and drive continuous improvement
- Conduct consumer experience research, segmentation, and roadmap analyses to identify areas of improvement
- A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment
- Analytical skills with experience in data analysis to inform decision-making and strategy formulation
- Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage
- Fluency in English and French
- A competitive salary and benefits package
- 25 paid vacation days and 10 RTT days
- A Ticket Restaurant card loaded with €10 per day
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus
- An annual training program
- Exceptional office facilities with a rooftop for sunny breaks and lunches
