Head of Brand Development

il y a 4 jours

Paris, Île-de-France Theodo Temps plein

About Theodo

Theodo is a leading international technology consulting company that specializes in helping businesses design, develop, and deploy innovative digital products. Our unique approach combines the expertise of high-caliber tech talents with a rigorous industrial-grade methodology, ensuring speed, quality, scalability, and productivity are never compromised.

We have a strong presence in Europe, Africa, and North America, with over 700 talented professionals working together to deliver exceptional results for our clients, including BNP Paribas, Colas, ContentSquare, Dior, ManoMano, Safran, and Qonto.

Our Lean Tech System

We have developed a unique set of principles and practices to scale an Agile culture, which we call the Lean Tech system. This system builds on the brilliance of the original Agile Manifesto, blending Lean Thinking with tech innovation through four guiding principles:

- Value for the Customer: Align the organization on the North Star of value for the customer

- A Tech-Enabled Network of Teams: Empower teams at scale with supportive team leadership and the right technical enablers

- Right-First-Time and Just-in-Time: Produce higher quality and deliver continuously by leveraging the experience of the Toyota Production System in software

- Building a Learning Organization: Continue innovating at scale by learning what customers need and spread those learnings throughout the organization

The Opportunity

We are seeking a visionary leader to drive dynamic changes across our organization, transforming our brand into a household name. As our first Head of Brand, you will have a unique opportunity to establish and shape our Brand function from the ground up.

Your Mission

Your primary challenge will be to transform our brand platform into concrete, memorable brand actions. You will engage with key internal stakeholders, including executive and leadership teams, to collectively develop and sustain a powerful and admired brand presence.

Key Responsibilities

Brand Development and Leadership: Craft and execute a robust brand strategy to position Theodo as a thought leader, enhancing our image among key target audiences.

Communication and PR Strategy: Develop and implement an external communication, social media, and PR strategy to boost Theodo's market presence and reputation in our three primary markets, while highlighting and promoting Theodo's unique Lean Tech system to showcase our innovative approach.

Content Creation: Build a content platform to ensure all content aligns with our brand identity and is consistent across all channels.

Media Relations: Build and lead a PR team, develop and execute media relations strategies, and oversee all public relations activities to enhance the company's brand image, manage communications, and foster strong relationships with media outlets and stakeholders.

Market-Specific Objectives: While maintaining a cohesive group strategy, set clear, measurable objectives for each market based on local business goals and conditions. Regularly review these objectives to ensure they align with the overall brand strategy.

Data-Driven Adjustments: Monitor and analyze the effectiveness of PR campaigns and communication strategies, making adjustments based on data insights.

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