Community Marketing Manager

il y a 7 heures

Paris, Île-de-France AirTree Ventures Pty Temps plein
Role Overview

We are seeking a highly skilled Community Marketing Manager to join our team at Canva. As a key member of our Education Marketing team, you will be responsible for developing and executing strategies to introduce Canva for Education to teachers, guiding them to fall in love with our brand, product, and values.

Key Responsibilities
  • Lead the growth and engagement of the Education Community program and Teachers online group, leveraging deep local cultural understanding.
  • Organize and execute impactful online and offline events—meetups, workshops, and participation in local education conferences—to drive Canva for Education adoption.
  • Create and deliver culturally relevant educational content that aligns with our marketing goals.
  • Partner with Growth Marketing and Social teams to conceptualize, plan, and execute integrated campaigns.
  • Cultivate and expand our Canvassador community—volunteers who build and sustain local Canva communities while spreading Canva's passion.
  • Collaborate with partners, local associations, and organizations to drive engagement and enhance community initiatives.
  • Grow the active user base and increase awareness of Canva for Education through data-driven marketing and competitive benchmarking.
  • Stay informed and share local insights: Act as the local expert on education trends, using this knowledge to boost brand awareness and inspire creative marketing campaigns.
  • Support Education Sales: Collaborate with the education sales team to identify growth opportunities within France's largest school systems.
Requirements
  • Deep experience in community management with a proven track record of growing and engaging thriving communities.
  • Experience in senior marketing roles, particularly in education or edtech.
  • Skilled with community management tools (Canva, Facebook Groups, Discord, Hubspot, Mailchimp, Monday.com, Google Suite, Looker).
  • Experience event planning and coordination for both online and offline events.
  • Confident public speaker with experience in facilitating webinars and workshops.
  • Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends.
  • Strong analytical skills, turning complex datasets into actionable insights, with a deep understanding of Canva's audiences.
  • Excellent cross-functional collaboration skills, working effectively with sales, growth, and social teams, and managing stakeholder relationships.
  • Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing.
  • Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities.
  • Build and maintain strong internal relationships within Canva to support collaboration and align with company goals.
  • Experienced developing and maintaining relationships with partners as well as collaborating with government organizations and agencies.
  • Excellent communication skills in both French and English.
  • Bachelor's degree or higher preferably in marketing, with a strong data-driven and insights-driven marketing mindset.

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