Community Marketing Manager, Education Specialist
il y a 8 heures
As a key member of our Education Marketing team, you will be responsible for developing and executing strategies to introduce Canva for Education to teachers, guiding them to fall in love with our brand, product, and values.
Key Responsibilities:
- Lead the growth and engagement of the Education Community program and Teachers online group, leveraging deep local cultural understanding.
- Organize and execute impactful online and offline events—meetups, workshops, and participation in local education conferences—to drive Canva for Education adoption.
- Create and deliver culturally relevant educational content that aligns with our marketing goals.
- Partner with Growth Marketing and Social teams to conceptualize, plan, and execute integrated campaigns.
- Cultivate and expand our Canvassador community—volunteers who build and sustain local Canva communities while spreading Canva's passion.
- Collaborate with partners local associations and organizations to drive engagement and enhance community initiatives.
- Grow the active user base and increase awareness of Canva for Education through data-driven marketing and competitive benchmarking.
- Stay informed and share local insights: Act as the local expert on education trends, using this knowledge to boost brand awareness and inspire creative marketing campaigns.
- Support Education Sales: Collaborate with the education sales team to identify growth opportunities within France's largest school systems.
Requirements:
- Deep experience in community management with a proven track record of growing and engaging thriving communities.
- Experience in senior marketing roles, particularly in education or edtech.
- Skilled with community management tools (Canva, Facebook Groups, Discord, Hubspot, Mailchimp, Monday.com, Google Suite, Looker).
- Experience event planning and coordination for both online and offline events.
- Confident public speaker with experience in facilitating webinars and workshops.
- Strong analytical skills, turning complex datasets into actionable insights, with a deep understanding of Canva's audiences.
- Excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships.
- Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing.
- Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities.
- Excellent communication skills in both French and English.
- Bachelor's degree or higher preferably in marketing, with a strong data-driven and insights-driven marketing mindset.
About the Team:
As Canva's Education Marketing Community Manager, you will be part of a dynamic team that is passionate about education and community building. We are looking for someone who is creative, dedicated, and has a proven track record of engaging and inspiring passionate community members.
What We Offer:
We celebrate all types of skills and backgrounds at Canva, and we are committed to creating an inclusive and diverse work environment. We offer a competitive salary, comprehensive benefits, and the opportunity to work with a talented team of professionals who are passionate about education and community building.
How to Apply:
If you are a motivated and experienced community manager with a passion for education, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role.
Equal Employment Opportunity:
Canva is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment that reflects the communities we serve.
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