Global Product Marketing Leader
Il y a 2 mois
Mirakl is a leading provider of platform business innovation solutions, empowering enterprises to drive growth and efficiency in their online businesses.
With a strong presence in the market, Mirakl has established itself as a trusted partner for over 400 industry-leading businesses worldwide.
Headquartered in Paris and Boston, Mirakl has a global footprint with offices in 7 countries.
About the RoleWe are seeking a highly skilled and strategic Senior Director of Product Marketing to lead and elevate our product marketing efforts.
This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.
Key Responsibilities- Strategic Leadership:
- Develop and execute the global product marketing strategy aligned with Mirakl's business objectives and growth targets.
- Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Work closely with cross-functional teams including product management, sales, customer success, and growth and corporate marketing to ensure cohesive strategies and execution.
- Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
- Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
- Collaborate with sales enablement to develop compelling sales tools, training materials, and customer-facing collateral.
- Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
- Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
- Create and manage a consistent and effective product story across all marketing channels and touchpoints.
- Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally.
- Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.
- Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and garner positive coverage.
- Collaborate with the product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.
- Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for improving Mirakl's positioning and messaging.
- Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
- Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
- Support regional marketing teams with tailored strategies and materials to drive local market success.
- Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl's solutions.
- Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in product marketing, preferably within the SaaS or technology industry
- Proven experience in leading and managing high-performing marketing teams
- Strong strategic thinking, analytical, and problem-solving skills
- Excellent written and verbal communication skills with the ability to create compelling narratives
- Deep understanding of the B2B marketing landscape and eCommerce dynamics
- Demonstrated success in developing and executing go-to-market strategies for complex products
- Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability
- Fluent in English and French
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