Head of Player Engagement

il y a 1 semaine


Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

We are Betclic, a leading tech company in online gaming and sports betting in several European countries. Our mission is to fuel the passion for sports by providing players with innovative entertainment experiences.

As our future Head of Player Engagement, you will define and execute our player engagement strategy across all markets. Your strategic roadmap will drive long-term player loyalty and engagement while overseeing daily CRM operations.

You will collaborate with Product and Tech leads to assess and optimize CRM tool usage, identifying areas for improvement or upgrades. Monitoring and researching trends in CRM will help identify emerging opportunities for us to capitalize on and gain a competitive advantage.

You will work closely with country leads to prepare monthly CRM plans, structuring and executing operations within allocated budgets. Implementing our 360-lifecycle strategy involves coordinating digital touchpoints, human interactions, and product.

Maintaining CRM operations within budget and timeline requires applying business planning against key performance indicators and financial projections. Data analysis will involve identifying customer data trends, behaviors, and needs to guide relational strategies, contact points, and commercial offers.

Monitoring and evaluating CRM campaigns will measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement. Conducting consumer experience research, segmentation, and roadmap analyses will identify areas of improvement in CRM campaigns.

A solid record of accomplishment in CRM management, preferably in a fast-paced international environment, is required. Analytical skills with experience in data analysis to inform decision-making and strategy formulation are essential. Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage, is necessary.

Fluency in English and French is required. You will be asked to complete the AssessFirst Test, which evaluates your personality, motivations, and reasoning abilities. Elodie will conduct a final HR interview where you will discuss the test results.

We offer a competitive salary of approximately €90,000 per year, as well as 25 paid vacation days and 10 RTT days. A Ticket Restaurant card loaded with €10 per day (50% funded) and 100% coverage of a health insurance plan for you and your children are included in the benefits package.


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