Player Engagement Strategist
il y a 1 semaine
About Us
Betclic Group is a leading online gaming and sports betting company with operations in several European countries.
We are committed to providing an exceptional entertainment experience for our players through innovative technologies, ensuring a safe and healthy gaming environment.
Our team is passionate about sports and gaming, and we're looking for talented individuals to join us on this exciting journey.
The Role
We are seeking a highly skilled Player Engagement Strategist to lead our CRM efforts across all markets.
In this role, you will be responsible for defining and executing our player engagement strategy, collaborating with cross-functional teams, and driving long-term loyalty and retention.
Your Key Responsibilities
- Strategy
- Develop a comprehensive CRM strategy to drive player engagement and loyalty
- Collaborate with Product and Tech leads to assess and optimize CRM tool usage
- Supervise automated marketing campaigns and monitor trends in the CRM field
- Operations
- Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets
- Implement our 360-lifecycle strategy by coordinating digital touchpoints and human interactions
- Maintain CRM operations within budget and timeline
- Data Analysis
- Analyze customer data to understand trends, behaviors, and needs
- Monitor and evaluate CRM campaigns and activities to measure ROI
- Conduct consumer experience research and segmentation analysis
- Management
- Lead a team of 10 and growing, fostering a strong team culture
- Inspire a unified vision and objectives within the team
- Make player-centricity a key driver in decision-making processes
Requirements
- A solid record of accomplishment in CRM management
- Demonstrated ability to lead and develop a team
- Analytical skills with experience in data analysis
- Proficiency in CRM tools and platforms
- Strong verbal and written communication skills
- Ability to work collaboratively with cross-functional teams
- Fluency in English
What We Offer
- $80,000 - $110,000 per year (based on location and experience)
- 25 paid vacation days and 10 RTT days
- Ticket Restaurant card loaded with €10 per day (50% funded)
- 100% coverage of health insurance plan for you and your children
- 50% coverage of transportation costs or annual sustainable mobility bonus
- Advantageous telecommuting policy
- Annual training program
- Exceptional office facilities
- Internal events and free sports classes
Location
Bordeaux, France
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