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Trade Marketing Director, France-Iberia

Il y a 2 mois

Paris, Île-de-France The LEGO Group Temps plein

Job Overview

The LEGO Group is seeking a highly skilled and experienced Trade Marketing Director to lead the functional leadership of the FRIB (France, Spain & Portugal) trade marketing team. This role will be responsible for crafting a vision and implementing a roadmap towards the current and future trade landscape and the LEGO Group's presence in the Business Unit.

Key Responsibilities

Shopper Marketing

  • Develop and implement LEGO marketing campaigns from toolbox executions to creativity in localization, working alongside Market and channel Trade Marketing and Brand Management teams, Sales, e-Com, retail partners, agencies, and logistics partners/warehouse.
  • Lead Shop in Shop deployment, align on the strategy with sales directors, and monitor the performance.
  • Activate local shopper occasion campaigns with success along the areas of in-store, merchandising, omnichannel, retailer events & digital, etc.
  • Manage, track & optimize deployment of omnichannel trade marketing activities and establish a reporting system for all activities to develop recommendations for marketing and sales teams.

Channels & Audiences

  • Align plan and develop the trade marketing strategy with Sales directors, RCD partners, and all senior-level business partners.
  • Drive alignments across trade marketing tools where possible and adapt and gap-fill trade material opportunities where needed.
  • Partner closely with offline, eCommerce, and digital marketing teams on omnichannel full-funnel shopper and LEGO experience journey, leading towards a well-rounded plan within the annual ICP process.
  • Work with brand teams to enable visible, impactful, and engaging experiences for all audiences.

Partners & Agencies

  • Lead partner agencies' activities and other vendors, achieving positive relationships as well as high-quality, service levels, and performance.
  • Secure excellence in execution at POS while ensuring a 'safety-first approach' for LEGO builds being implemented.
  • Budget responsibility for BTL trade marketing & agency partner activities, striving for efficiency and smart investment in an omnichannel trade landscape.

Leadership

  • Lead and manage a talented 8-expert team, based in Paris and Madrid, setting targets, challenging plans, and having a strong feedback culture. Participate in the People Forum of the Business unit gathering all team managers.
  • Actively develop this team and support all individuals on their growth, learning, and development journey, creating a culture of trust, caring, and collaboration.

Requirements

The ideal candidate will have:

  • Strong experience in a Sales, Trade, Shopper Marketing, or Brand leader role.
  • Understanding about off/online sales channel dynamics in Business unit geographies.
  • Consistent track record of leading and developing a successful team (direct and remote management). Be an influential member of a management team.
  • Clear understanding of the omnichannel agenda and dynamics to develop the brand experience in-store and on digital commerce.
  • Know how to translate consumer expectations into concrete execution plans.
  • Proficient communicator. Highly effective in building strong internal networks and able to work with a wide range of collaborators.
  • Always seek opportunities to do better and to develop new ways of working.
  • Strong result, motivation, and resilience orientation. Data-driven approach, always looking for performance optimization.
  • Energetic, passionate, and autonomous – entrepreneurial mentality.
  • Proficiency in French and English (written and oral) is essential. Spanish is an asset but not essential.