Digital Brand Marketing Specialist

il y a 1 semaine


IssylesMoulineaux, Île-de-France Accor Temps plein

Marketing Opportunities at Accor Group

**Job Title:** Brand Content Manager - Novotel & Novotel Suites

**Job Summary:**

As a Brand Content Manager at Accor Group, you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels, with a focus on maintaining consistency and driving brand awareness.

**Key Responsibilities:**

* Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.

* Produce high-quality, compelling, and persuasive content according to the media plan.

* Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation.

* Coordinate with transversal teams (PR, Social media, internal communication...).

* Adapt global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.).

* Collaborate with agencies, such as graphic designers and video editors, to produce multimedia content.

**Requirements:**

* Strong understanding of content marketing principles and digital marketing trends.

* Languages: fluent in French and English; Bachelor's degree in marketing, communications, journalism, or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.

* Minimum experience of +5 years in Marketing.

**About Accor Group:**

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries.



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