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Digital Brand Marketing Specialist
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Marketing Opportunities at Accor Group
**Job Title:** Brand Content Manager - Novotel & Novotel Suites
**Job Summary:**
As a Brand Content Manager at Accor Group, you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels, with a focus on maintaining consistency and driving brand awareness.
**Key Responsibilities:**
* Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
* Produce high-quality, compelling, and persuasive content according to the media plan.
* Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation.
* Coordinate with transversal teams (PR, Social media, internal communication...).
* Adapt global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.).
* Collaborate with agencies, such as graphic designers and video editors, to produce multimedia content.
**Requirements:**
* Strong understanding of content marketing principles and digital marketing trends.
* Languages: fluent in French and English; Bachelor's degree in marketing, communications, journalism, or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
* Minimum experience of +5 years in Marketing.
**About Accor Group:**
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries.
