Digital Marketing Specialist
il y a 3 jours
Job Title: Digital Marketing Executive
Job Summary:
The Digital Marketing Executive is responsible for enhancing the digital presence of Mövenpick Resort El Quseir through various marketing channels. The successful candidate will have a strong understanding of digital marketing principles, including SEO, PPC, social media management, and email marketing.
Key Responsibilities:
• Assist in auditing and managing direct and indirect web content.
• Review and update direct web content regularly to ensure accuracy and relevancy.
• Check indirect web content for consistency and accuracy.
• Help improve user navigation experience, product & rate availability, and mobile friendliness.
• Test website navigation paths to ensure ease of use.
• Monitor mobile responsiveness and suggest improvements.
• Support the implementation of SEO and PPC strategies, including auditing SEO/SEM keywords.
• Assist in keyword research and analysis for SEO/SEM campaigns.
• Monitor and report on PPC campaign performance.
Digital Presence Enhancement:
• Contribute to enhancing the resort's digital presence through platforms like TripAdvisor Business Listing and Google My Business.
• Update and optimize TripAdvisor business listing.
• Manage and update Google My Business profile with current information and promotions.
• Assist in developing strategies to improve visibility and ranking on relevant indirect web channels.
• Collaborate with e-account managers to enhance visibility on third-party websites.
• Implement strategies to improve ranking and visibility on indirect channels.
Social Media:
• Assist in executing social media strategies and managing budgets for all relevant channels.
• Develop and schedule posts across all relevant social media platforms.
• Create engaging content that aligns with the brand's voice and message.
• Help ensure updated and relevant content, brand & hotel messages, offers, and deals are posted.
• Support engagement and awareness initiatives through contests, influencer collaborations, and paid advertising campaigns.
• Respond to comments and messages promptly.
• Engage with followers and influencers to build community and brand loyalty.
Electronic Direct Mail Marketing:
• Assist in the accurate data entry and segmented growth of the hotel's customer database.
• Ensure accurate data entry and maintenance of the customer database.
• Segment the database for targeted marketing campaigns.
• Support the creation, design, execution, and tracking of email marketing campaigns.
• Assist in designing and writing email content.
• Schedule and send email campaigns.
Qualifications:
• Bachelor's degree in marketing, Business, Communications, or a related field.
• Minimum of one year of experience in a marketing role, preferably within the hospitality industry.
• Basic understanding of digital marketing principles, including SEO, PPC, social media management, and email marketing.
• Familiarity with tools like Google Analytics, social media platforms, and email marketing software.
• Strong knowledge of graphic design software and video editing tools.
• Perfect command of English language and strong copywriting skills.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a team environment.
• Attention to detail and ability to manage multiple tasks simultaneously.
Company Description:
Mövenpick Resort El Quseir is a 4-star resort located in Egypt. The resort features 250 rooms and a range of amenities, including a spa, fitness center, and multiple dining options. The resort is committed to diversity and inclusion, and encourages applicants from diverse backgrounds to apply.
About Accor:
Accor is a global hospitality company that operates a range of brands, including Mövenpick. Accor is committed to providing exceptional service and creating memorable experiences for its guests.
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