Marketing Director

il y a 5 jours


Paris, Île-de-France Edtech France Temps plein
Local Marketing Manager

We are seeking a highly skilled Local Marketing Manager to join our dynamic team at Edtech France. As a key member of our marketing team, you will be responsible for developing and implementing regional and local marketing strategies to drive customer acquisition and brand awareness.

Key Responsibilities:
  • Develop and execute comprehensive local marketing strategies to drive customer acquisition and brand awareness.
  • Align marketing initiatives with sales goals and overall business objectives.
  • Collaborate with centre managers to plan and execute local marketing campaigns and events.
  • Coordinate with internal and external stakeholders to ensure timely delivery of marketing materials and resources needed to execute initiatives.
  • Ensure consistent brand messaging and image across all local marketing activities.
  • Act as a brand ambassador, representing the company at local events and activities.
  • Define KPIs and metrics to measure the success of local marketing initiatives.
  • Analyse initiatives data and provide insights to optimise future strategies.
  • Prepare regular reports on local marketing performance and ROI to Marketing and Sales management.
  • Provide support and training to sales teams on local marketing initiatives and ensure they have access to the right material.
  • Oversee budgets for local marketing activities.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience (3+ years) in trade marketing, field marketing, or local marketing roles.
  • Proficiency in German language (spoken and written).
  • Analytical mindset with the ability to interpret data and draw actionable insights.

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