Senior Digital Marketing Manager
Il y a 2 mois
At Accor, we're redefining hospitality with seamless, fun, cool, and smart interactions. We're looking for a Senior Digital Marketing Manager to join our team and drive our digital marketing and social media efforts to drive brand awareness, engagement, and revenue generation.
Key Responsibilities:- Develop and implement a cohesive digital marketing strategy for the hotel, aligning it with our overall marketing objectives and business goals.
- Develop and execute digital marketing initiatives on owned channels as well as applicable third-party channels, including website management, content marketing, social media marketing, SEO management, retargeting, organic and paid campaigns management, and OTA content optimization.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns, generate regular reports, provide insights and recommendations, and adapt strategies as needed to achieve marketing goals.
- Increase traffic flow through direct and semi-direct online channels to boost our overall revenue, prioritize our websites as the primary electronic distribution channel, and oversee our online presence across multiple digital platforms.
- Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
- Conduct regular quality assurance audits on our descriptive content and images to ensure parity on all channels and integrity with our brand website.
- Identify and evaluate new online marketing opportunities to increase direct internet traffic and drive online production.
- Manage and grow our presence on social media platforms, including Facebook, Instagram, and LinkedIn, develop and implement engaging content, respond to user comments and inquiries, and actively engage with the online community.
- Collaborate with content creators to develop engaging and relevant content for our website, social media, and other marketing campaigns.
- Generate video/image content with exceptional writing skills for our websites and social media.
- Bachelor's degree required.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.
- Minimum 6 years' experience in digital marketing, preferably within the hotel or hospitality industry.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent leadership and team management skills.
- Creativity and a keen eye for design and aesthetics.
- Exceptional communication and interpersonal skills.
- Self-driven & results-oriented.
- Up-to-date with the latest trends and best practices in digital marketing.
- Proven ability in photography, videography, photo-editing software is an advantage.
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