Senior Ad Operations Specialist
il y a 4 semaines
We are seeking a highly skilled Senior Ad Ops Specialist to join our team at Back Market. As a key member of our performance marketing team, you will be responsible for managing and optimizing our advertising campaigns across various platforms.
Key Responsibilities- Manage feed structures and compositions within advertising platforms and tools, ensuring feeds are optimized for performance and adhering to best practices and platform requirements.
- Manage or optimize campaigns to meet business objectives, coordinating with the performance team to develop and implement strategies that capitalize on additional opportunities.
- Manage and help optimize the Google Merchant Center account, ensuring compliance with platform rules, preventing issues, and applying best practices. Regularly review and update product data to maintain accuracy and relevance.
- Act as a liaison between the performance marketing team and technical stakeholders, clearly communicating needs to the team and providing value estimations and justifications.
- Collaborate with the team on audience segmentation, attribution modeling, and data collection for web and mobile applications.
- Support engineering teams in data ingestion processes using tools like BigQuery or SQL, developing dynamic advertising and automation solutions using feed data.
- Help in setting up testing roadmaps and methodologies for incrementality analysis to validate budget forecasting and channel prioritization, contributing to improving Marketing Mix Modeling by proactively analyzing business and product data.
- In-depth knowledge of feed structures and their operation within advertising platforms.
- Strong expertise in Google Merchant Center management, including needs, rules, issue prevention, and best practices.
- Excellent communication skills, with the ability to articulate technical and business needs and value estimations effectively.
- Proactive attitude and collaborative mindset, with a focus on performance marketing.
- Proficient in data ingestion and integration, particularly with BigQuery, SQL, and/or Fivetran.
- Understanding of dynamic advertising and automation using feed data.
- Strong working knowledge of value attribution metrics, measurement, and audience configuration.
- Preferred Knowledge: Search Engine Advertising (SEA), Analytics, BigQuery, Google Merchant Centre, Experience with Marketing Mixed Modelling is a plus.
At Back Market, we're passionate about empowering people to consume tech sustainably. As a Senior Ad Ops Specialist, you'll be part of a team that's dedicated to making a positive impact on the environment. You'll have the opportunity to work with a talented team of experts, learn from their experiences, and contribute to the growth and development of our company.
We offer a competitive salary, equity, and a range of benefits, including lunch vouchers, health insurance, relocation packages, paid time off for activism, parental benefits, flexible hours, and more. We're a remote-friendly company, with up to 3 days of remote work per week. Join us and be part of a fast-paced, open-minded, and friendly environment that's passionate about making a difference.
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Paris, Île-de-France BACK MARKET Temps pleinEmpower Sustainable Tech ConsumptionBack Market is a pioneering refurbished electronics marketplace, revolutionizing the way people consume technology. As a Senior Ad Ops Specialist, you'll play a crucial role in our mission to reduce electronic waste and promote eco-friendly alternatives.Your MissionOptimize feed structures and compositions within...
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Paris, Île-de-France BACK MARKET Temps pleinEmpower Sustainable Tech ConsumptionBack Market is a pioneering refurbished electronics marketplace, revolutionizing the way people consume technology. As a Senior Ad Ops Specialist, you'll play a crucial role in our mission to reduce electronic waste and promote eco-friendly alternatives.Your MissionOptimize feed structures and compositions within...
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Paris, Île-de-France Back Market Temps pleinUnlock Your Potential as a Senior Ad Ops Specialist at Back MarketAt Back Market, we're revolutionizing the way people consume tech sustainably. As a Senior Ad Ops Specialist, you'll play a crucial role in driving our mission forward by optimizing our advertising feeds and campaigns to meet business objectives.Key Responsibilities:Manage and optimize...
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