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Trade Marketing Specialist

Il y a 2 mois

Paris, Île-de-France New Balance Temps plein

About Us:

New Balance has been at the forefront of empowering individuals through sports and craftsmanship since its inception in 1906. We continuously challenge the status quo and aim to make a meaningful impact in communities across the globe. With a commitment to innovation and our core values, we encourage every team member to play a role in shaping our future. At New Balance, our focus is on both the present and the future.

Position Overview:

We are seeking a Trade Marketing Coordinator to manage the strategic planning and implementation of marketing initiatives for key wholesale accounts in France. This role involves close collaboration with the Marketing Manager, sales teams, and external partners to enhance performance in both retail and online channels.

Key Responsibilities:

  • Formulate a data-driven marketing approach for accounts
  • Ensure brand messaging is consistent across all platforms
  • Evaluate revenue outcomes against marketing investments
  • Oversee the trade marketing budget
  • Develop and implement account segmentation strategies
  • Provide insights on campaign effectiveness and return on investment
  • Work with sales teams to create tailored presentations for accounts
  • Design and execute marketing strategies to maximize sell-through rates
  • Assess results to refine future marketing efforts

Qualifications:

Experience:

  • Background in sports, culture, and lifestyle retail
  • Strong analytical capabilities
  • Proven ability to manage multiple projects concurrently
  • Insight into consumer behavior
  • Excellent relationship-building skills

General Requirements:

  • Degree in Marketing or a related discipline
  • Exceptional organizational and time management skills
  • Innovative and results-driven mindset
  • Focus on customer satisfaction
  • Aptitude for thriving in fast-paced environments
  • Familiarity with the sports industry