Sports CRM Strategist
il y a 2 semaines
As a CRM Executive at DAZN, you will play a key role in defining and executing the CRM and Retention strategy for France. This involves supporting the development of personalized customer experiences throughout the entire customer journey. You will work closely with the wider Marketing Team in the region, local Customer Service, and local Programming to achieve this goal.
KEY RESPONSIBILITIES
• Support and continually optimize the local CRM strategy, including customer journey optimization, in alignment with the global strategy.
• Provide regular analysis and reporting on success metrics (customer conversion, engagement/retention, win-back) to the business.
• Develop a deep understanding of our customer base and share insights with the wider Marketing, Product, Editorial, and CS team.
REQUIREMENTS
• 3+ years of experience working on CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/reporting).
• Experience in digital CRM media, email/mobile app campaign management, analytics, and conversion optimization.
• Proficiency with Marketing Automation Technology Platforms.
• Understanding of engagement and retention metrics.
• Ability to thrive in a fast-paced, innovative, and collaborative international environment.
• Fluent language skills in English and French.
WHAT WE OFFER
At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. As part of our team, you will have the opportunity to make your mark and the power to make change happen. We're doing things no one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry.
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