Senior Consumer Insights Planner

il y a 4 semaines

Paris, Île-de-France Pernod Ricard Temps plein

Position Overview:

We are seeking a Senior Consumer Insights Planner to spearhead strategic initiatives and foster growth within our organization. This role is pivotal in enhancing our understanding of consumer behavior and targeting strategies.

About Pernod Ricard:

Pernod Ricard stands as a leader in the global premium spirits and wine sector, renowned for its extensive portfolio of prestigious brands. Our Centre of Excellence for Consumer Insights is dedicated to driving human-centric decisions that propel strategy and sustainable growth, while also anticipating consumer needs in moments of conviviality.

Working Environment:

At Pernod Ricard, you will be part of a dynamic and responsible organization, collaborating with talented individuals across diverse roles. Our success is rooted in our commitment to innovation, creativity, and ethical values, which are reflected in our exceptional brand portfolio.

Benefits:

We offer competitive remuneration, performance incentives, and opportunities for career advancement both domestically and internationally.

Role Responsibilities:

  • Facilitate the effective execution of projects through regular meetings and proactive follow-ups.
  • Assist in the design of research methodologies, including questionnaire development and sample design.
  • Serve as the primary contact for strategic agency partners, ensuring adherence to high standards of data quality and research practices.
  • Support the refinement of our targeting model and generate case studies to illustrate its application.
  • Disseminate global insights through webinars and workshops.
  • Contribute to thought leadership by effectively visualizing and presenting data.
  • Engage with the global consumer insights community, particularly in demand sensing and targeting.
  • Act as a liaison for selected affiliates, promoting the adoption of global frameworks.

Qualifications:

  • Master's degree in a relevant field.
  • Fluency in English is required.
  • A minimum of 5 years of experience in consumer insights at a global or local marketing level.
  • Proficient in both traditional and digital research methodologies.

Skills:

  • Ability to derive actionable insights from complex data.
  • Strong collaboration skills within a global network.
  • Expertise in integrating diverse data sources.
  • Technologically adept with a focus on innovative insight-building techniques.
  • Excellent planning and organizational capabilities.
  • Strong communication skills, particularly in storytelling with data.
  • Results-driven mindset.

Mindset:

  • High energy and enthusiasm for the role.
  • A global perspective with cultural awareness.
  • Adaptability in dynamic environments.
  • Willingness to embrace challenges and learn continuously.
  • A collaborative approach, fostering empathy and engagement with stakeholders.

Location: Central Paris

Pernod Ricard values diversity and is committed to fostering an inclusive culture that embraces differences and encourages professional growth.

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