Drive Business Growth as a Senior Consumer Insights Planner

il y a 7 jours


Paris, Île-de-France PERNOD RICARD Temps plein
About the Role

Pernod Ricard is seeking a highly skilled Consumer Understanding and Targeting Senior Planner to join our global team. As a key member of our Centre of Excellence Consumer Insights, you will play a critical role in driving business growth and strategy through consumer insights and targeting.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and implement consumer insights and targeting strategies
  • Lead the development of questionnaires, sample design, analytical frameworks, and other technical features of market research
  • Work closely with agency partners to ensure high-quality standards regarding data quality and research methodology
  • Assist in the refinement of Pernod Ricard's targeting model and generate multiple use cases to demonstrate implementation of the model
  • Create global learnings and cascade via webinars, workshops, and other training initiatives
  • Contribute to thought leadership, storytelling, and visualization of data in the Centre of Excellence
  • Point of contact for selected group of affiliates regarding implementation of global frameworks and processes
Requirements
  • Master's degree in a relevant field
  • Fluent English language skills
  • Minimum 5 years of relevant experience in consumer insights and targeting
  • Good knowledge of traditional and digital research methodologies and techniques
About Pernod Ricard

Pernod Ricard is a global premium spirits and wine company with a portfolio of leading brands across a wide range of product categories. Our Centre of Excellence Consumer Insights is a global team that drives business growth and strategy through consumer insights and targeting.

What We Offer
  • Competitive compensation and benefits package
  • Opportunities for professional development and growth
  • Collaborative and dynamic work environment
  • Chance to work with a global team and contribute to the company's success


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