Product Marketing Coordinator

il y a 7 jours


Clamart, Île-de-France MEDIAPOST Temps plein

About MEDIAPOST

MEDIAPOST, a subsidiary of the La Poste Group, is a leading expert in local communication. We help businesses and local actors choose effective communication solutions that meet their needs. Our 360-degree approach combines print and digital channels (SMS, email marketing, search engine advertising, search engine optimization, geotargeting, digital out-of-home advertising, targeted TV, profiling, natural referencing, Google Ads, print distribution, flyers, prospectuses) to provide intelligent and effective media mix solutions tailored to local markets and consumer profiles.

We are part of the Marketing, Innovation, and Customer Experience Department, a team of 18 professionals.

Your key responsibilities will be to assist your Marketing Manager in designing, developing, and managing our DATA and GEOMARKETING offers.

Main Missions:

  • Conduct market trend and innovation monitoring, as well as client needs analysis.
  • Participate in marketing roadmap coordination and implementation.
  • Contribute to the launch or optimization of new offers.
  • Collaborate with other print and digital offer segments.
  • Engage in continuous improvement with the company's expert services.
  • Develop and pilot tests for new offers, and analyze results.
  • Analyze activity metrics and propose action plans.
  • Work on sales support tools for our national sales force.
  • Support and animate offers for our sales force.

You will be involved in the entire product life cycle, from market monitoring to sales support tool creation, with a strategic orientation at each stage to maximize our profitability.

About You

Your Education:

You are currently pursuing a Bachelor's degree in Marketing with a specialization in product or strategic marketing.

Your Personality:

You are dynamic, curious, and invested. Your ingenuity and ability to connect with people are essential. You have strong relational and writing skills.

Your Experience:

Ideally, you have a first experience (internship or alternance) in marketing. Your personality will make the difference


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