Digital Media Strategist
il y a 5 jours
BYD Europe is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a leading global supplier of green energy technologies. Our company offers a range of electric vehicles, including all-electric cars, buses, and forklifts. We are expanding our operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCV projects.
Job DescriptionKey Responsibilities:
- Develop and implement paid media plans to build BYD brand awareness and sales performance in each market.
- Work with local and global stakeholders to develop exciting paid media campaigns.
- Support the media agency and markets in planning and implementing media campaigns.
- Provide updates and results to the wider European BYD automotive team.
- Manage and establish the paid team and lead the launch of new products and paid projects.
- Work with relevant agencies to ensure creative requirements are understood for media campaigns.
- Liaise with markets to ensure media plans fit sales plans and needs.
- Create presentations on activity and results for the senior management team.
- Ensure POs are provided and invoices paid in a timely fashion.
- Quarterly and annual planning of marketing budgets.
Key Results:
- Web traffic driven by media campaigns.
- Growing market share in all national sales companies across France.
- Improving brand awareness and image of BYD in France.
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