Client Acquisition Strategist

il y a 4 semaines

Paris, Île-de-France Deliveroo Temps plein

We are seeking a Client Acquisition Strategist to become a vital part of our Marketing division, reporting directly to the Head of National Marketing Activations.

Key Responsibilities

In this position, you will be tasked with developing and executing marketing initiatives aimed at enhancing our client acquisition efforts, including promotional and partnership strategies.

Your Role Includes:

  • Leading a series of strategic projects focused on client acquisition: defining challenges, gathering insights, formulating strategies, establishing success metrics, and tracking progress.
  • Collaborating closely with the marketing team and specialized central teams in the UK to leverage all necessary resources for an effective and impactful acquisition strategy, from planning to execution (e.g., promotional tactics, performance marketing channels, media campaigns).
  • Engaging with relevant central teams to spearhead experimentation agendas, enhancing our understanding of acquisition promotions and their effectiveness, ensuring thorough analysis of various offers.
  • Responsible for identifying, sourcing, negotiating, and managing key strategic and tactical partnerships to boost client acquisition and strengthen our core initiatives through partnership offerings.

Additional Responsibilities:

  • Conducting regular analyses to support your recommendations and monitor performance metrics.
  • Managing a promotional budget, including allocation and reforecasting as necessary.
  • Performing ongoing competitive analysis on offers, discounts, and merchandising to pinpoint opportunities and suggest enhancements to our promotional strategies.

Qualifications

  • 4-6 years of professional experience, preferably in promotions and/or partnerships.
  • Strong analytical capabilities and financial insight.
  • Excellent project management and communication skills, with experience in managing diverse stakeholders and collaborating within cross-functional teams.
  • A proactive, problem-solving mindset, with a focus on action.
  • Ability to maintain a broad perspective while also delving into intricate details.
  • Comfortable navigating fast-paced organizational changes.
  • Proficient in both French and English.

Why Join Deliveroo?

Our mission is to revolutionize the way you shop and dine, connecting consumers, restaurants, shops, and riders to bring the neighborhood to your doorstep. We are transforming the food and shopping experience by making access to products more convenient and enjoyable. We empower individuals to purchase what they desire, when and where they want it.

As a technology-driven organization at the forefront of a rapidly growing industry, we are a small team making a significant impact, tackling some of the most intriguing challenges in the market. We prioritize speed, value autonomy and ownership, and continuously seek innovative ideas.

We believe that a great workplace reflects the diversity of the world we inhabit. We embrace all aspects of individuality, including gender, race, sexuality, religion, and personal preferences. Deliveroo France achieved a score of 99/100 on the Gender Equality Index 2023, underscoring our commitment to diversity and equal opportunities. All you need is a passion for food and a desire to contribute to one of the fastest-growing companies in an exciting sector.

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