Product Marketing Strategist
il y a 4 jours
Job Summary: We are seeking a highly skilled Product Marketing Lead to join our team at FuturMaster. As a key member of our marketing team, you will play a critical role in positioning our supply chain planning and trade promotion optimization solutions in the market.
Key Responsibilities:- Positioning and Messaging: Develop and refine the positioning and messaging for our advanced supply chain planning and trade promotion optimization solutions.
- Content Creation: Develop sales enablement materials, including marketing toolkits, data-sheets, and slide decks. Create and manage white papers, blog articles, case studies, and other thought leadership content.
- Demand Generation: Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.
- Go-to-Market Strategy: Contribute to the go-to-market strategy, including product launches and market entry plans.
- Analysts' Benchmarks: Track and analyze industry benchmarks and analyst reports to inform product positioning.
- Product Management: Work closely to align product positioning with the product roadmap.
- Sales and VARs: Collaborate to ensure that sales kits and messaging are effective in the field.
- Regional Marketing Teams: Ensure that product messaging is consistent across regions.
- Number and quality of sales kits and marketing materials produced.
- Engagement metrics for white papers, blog articles, and other content.
- Impact of product positioning on lead generation and sales pipeline growth.
- Analyst report rankings and mentions.
- The opportunity to join a fast-changing environment where complexity is always an opportunity to grow and do better.
- Work with cutting-edge technology and innovative solutions.
- Join a diverse and international company with a strong focus on supply chain planning and trade promotion optimization.
- Full proficiency in both spoken and written communication in English and French.
- 5+ years of experience in product marketing, preferably within B2B SaaS & Supply Chain Planning, or Trade Promotion Optimization.
- Proven experience in developing positioning and messaging strategy.
- Strong analytical skills for understanding industry benchmarks.
- Strong writing and content creation skills, with the ability to produce thought leadership marketing materials.
- Proven experience in developing and executing go-to-market strategies.
- Ability to work cross-functionally with product management, sales, and marketing teams.
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