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Marketing Manager for EMEA Region
Il y a 2 mois
We are seeking a highly skilled Marketing Manager to join our Transitions Optical team in the EMEA region. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and category development in the region.
Key Responsibilities- Develop and implement 360 marketing plans and go-to-market strategies to countries and customers, providing differentiated marketing campaigns.
- Monitor results of marketing activities, manage budgets, calendars, meetings, and other administrative tasks.
- Propose and monitor in-store visibility, point-of-sale material development, and delivery management, signage, demos, selling protocols for Key Accounts and Eye Care Professionals locations.
- Oversee implementation of education strategies for Key Accounts and Eye Care Professionals, including trainings and Certification programs.
- Co-build annual brand marketing strategy with countries and oversee local execution, manage local teams through influence.
- Oversee media and communication management, leveraging the internet and digital technologies to connect with customers and increase Eye Care Professionals recommendation.
- Oversee and provide direction for events to promote the brand with a strategic approach to engage customers and build relationships.
- 5-8 years of experience in marketing, with a background in marketing and business management.
- Strong collaborative ability and teamwork skills in a multicultural environment.
- Strong problem-solving, analytical, and written/verbal communication skills.
- Ability to effectively manage multiple key projects at the same time, and operate in a complex, changing environment.
- Customer focus, with knowledge of optical business an advantage.
- English is a must, French is a plus.