CDI - CRM Campaign Manager (F/H) - Senior Marketing Professional

Il y a 2 mois


NeuillysurSeine, Île-de-France Sephora Temps plein
About the Role

Sephora is seeking a highly skilled CRM Campaign Manager (F/H) to join our Client Marketing team. As a key member of our Campaign Management team, you will play a critical role in supporting countries in the definition, implementation, and analysis of their CRM plan.

Key Responsibilities
  • Develop and Implement CRM Plans: Collaborate with countries to define and implement CRM plans that drive customer engagement, revenue growth, and profitability.
  • Manage Campaigns: Oversee the setup and execution of multi-channel campaigns (email, SMS, push, print) on Adobe Campaign V7, ensuring seamless targeting, routing, and follow-up.
  • Analyze and Optimize Performance: Conduct thorough analysis of CRM campaign performance, identifying areas for improvement and providing actionable recommendations to enhance results.
  • Lead a Team: Manage a team of CRM campaign specialists, providing guidance and support to ensure successful campaign execution and performance analysis.
  • Enhance Customer Experience: Collaborate with cross-functional teams to design and implement personalized customer experiences that drive loyalty and retention.
  • Reporting and Performance Management: Develop and maintain reporting tools and processes to track key performance indicators (KPIs) and provide data-driven insights to inform business decisions.
Requirements
  • Proven Experience: Minimum 3 years of experience in CRM campaign management, marketing operations, or a related field.
  • Technical Skills: Proficiency in Adobe Campaign V7, data analysis, and reporting tools.
  • Leadership Skills: Ability to lead and manage a team of CRM campaign specialists.
  • Communication Skills: Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.


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