Global Dairy Category Strategist

il y a 2 semaines


Paris, Île-de-France Danone Temps plein

About the Role

As a Global Dairy Category Director, you will play a pivotal role in shaping Danone's dairy category strategy and driving its growth on a global scale. You will be responsible for developing and executing comprehensive plans that leverage market insights, shopper behavior, and channel dynamics to maximize category performance.

Key Responsibilities

  • Collaborate with global category leadership to translate Danone's strategic vision into actionable category growth plans.
  • Refine and evolve the global dairy category vision, incorporating channel and shopper insights to create a cross-channel strategy that empowers regional sales teams.
  • Develop and implement channel-specific toolkits to support regional deployment and execution of category strategies.
  • Lead the team in defining Danone's position within the dairy category, including building comprehensive shopper profiles, missions, and journey maps.
  • Spearhead the development of Danone's approach to category captaincy, driving growth for key customers through strategic partnerships and value-added solutions.
  • Craft compelling customer-facing category narratives tailored to specific channels, highlighting Danone's unique capabilities and contributions to category success.
  • Leverage regional insights and global category strategies (including innovation and renovation recommendations) to develop persuasive customer-facing stories that demonstrate the value proposition of Danone's dairy offerings.
  • Collaborate with top regional business units to identify key arguments for category growth by channel and refine Danone's unique value proposition to support customer success.
  • Guide regional business units in achieving category captaincy status, providing strategic guidance and best practices to facilitate their journey.

About You

We are seeking a highly experienced and results-oriented individual with a proven track record in sales, marketing, and category management within the dairy industry.

  • University degree in Business or Marketing; Masters preferred.
  • Minimum 12 years of experience in Sales, Marketing, Category Management, encompassing both regional and global roles.
  • International experience is essential. Fluency in English is mandatory; proficiency in a secondary language (French, Spanish) is highly desirable.

Skills & Competencies

  • Strong customer-facing commercial acumen.
  • Expertise in category management principles and practices.
  • In-depth knowledge of the dairy industry landscape.
  • Exceptional communication, interpersonal, and influencing skills.
  • Ability to work independently and collaboratively within a team environment.
  • Results-driven mindset with a focus on achieving ambitious goals.
  • Strong analytical and problem-solving abilities.
  • Proven ability to prioritize effectively and manage multiple projects simultaneously.
  • Skilled in stakeholder engagement and relationship building.

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