Marketing and Brand Manager
il y a 4 semaines
At Accor, we're more than just a worldwide leader - we're a community that welcomes you as you are. We believe that work should bring purpose to your life, and that's why we're committed to helping you grow and learn every day.
Key Responsibilities
- Develop and execute annual marketing plans to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, and Director of Sales & Marketing.
- Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns that drive incremental revenue to the hotel.
- Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manage F&B media schedules and verify prompt settlement of accounts.
- Partner with property Revenue Management to verify correct offer loading and ensure advertisement targeting is correctly directed at relevant consumer groups.
- Execute email marketing and display advertising.
- Verify all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitate social media engagement and update content in local digital channels (e.g., hotel website, travel sites).
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
- Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond accordingly.
- Manage assigned accounts as per the media account management system.
- Write and distribute all press releases for property events, promotions, and outlets.
- Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
- Verify the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Support the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.
- Manage photo shoots for seasonal or festive promotions.
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