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Global Business Marketing Strategist
Il y a 2 mois
At Symrise, we are seeking a highly skilled Business Marketing Manager to join our team. As a key member of our Global Business Marketing team, you will play a critical role in developing and executing marketing strategies that drive business growth and success.
Key Responsibilities:- Promotional Activities:
- Develop compelling marketing campaigns that highlight the unique selling points of our products, translating product technology into customer benefits.
- Collaborate with external graphic designers to ensure consistency with our branding guidelines.
- Design innovative concepts to support product launches and promotional activities.
- Work closely with Business Unit Heads, Category Managers, and Product Managers to align content development with the communication media plan.
- Marketing Activities:
- Conduct market research and analysis to understand market trends, identify unmet customer needs, and provide insights to support business decisions.
- Coordinate and continuously update the category/product competition analysis at the Business Unit level, sharing insights with Global Strategic Marketing to create a unified competition view.
- A high-level degree with several years of experience in the beauty industry, focusing on brand and marketing management.
- Fluent English, both written and oral, is essential, along with strong communication and presentation skills.
- Adept at translating technical information into engaging content using storytelling techniques.
- Experience in managing multiple projects simultaneously, developing innovative marketing campaigns for diverse global audiences, and a keen interest in trends and new ingredients, especially Actives.
- A strategic thinker with a commitment to problem-solving and driving projects forward.
- Strong teamwork skills and the ability to collaborate in multicultural environments.
- Passion for beauty, exceptional business acumen, and a proactive, organized, and adaptable approach.
- Proficiency in market research methodologies, marketing tools, MS Office, and Adobe Suite.
- Willingness to travel as needed.