Marketing and Business Manager

il y a 2 semaines


Lyon, Auvergne-Rhône-Alpes, France Eurofins Horti Temps plein
Job Title: Marketing and Business Manager

Eurofins CALIXAR is seeking a seasoned Marketing and Business Manager to spearhead the growth of our Recombinant Proteins business line. The ideal candidate will possess a deep understanding of the recombinant proteins market in drug discovery and a proven track record of driving business growth through effective marketing strategies.

Key Responsibilities:
  • Develop and execute integrated marketing communications campaigns to increase visibility of Eurofins CALIXAR services and products.
  • Manage and optimize digital solutions, including social media, email campaigns, and keyword portfolios, to drive lead generation and business growth.
  • Establish and track measurable KPIs to evaluate campaign effectiveness and implement necessary course corrections.
  • Create and deliver high-quality marketing collateral, including white papers, app notes, brochures, presentations, and posters, in collaboration with scientific leaders and product managers.
  • Build and maintain strategic relationships with key industry players to align product development with current industry trends.
  • Support and participate in the management and organization of regional and global events, seminars, trade shows, and webinars.
  • Generate prospects, follow up on leads, and maintain digital metrics sales lead data through the CRM and appropriate dashboards.
  • Represent Eurofins CALIXAR at customer meetings, develop proposals, and convert quotes into new business.
  • Maintain contact with existing customers to ensure satisfaction with Eurofins CALIXAR services and products.
Requirements:
  • Master's degree or PhD in Biochemistry, Biology, or a related discipline, or equivalent relevant experience.
  • An additional degree or related experience in Business/Marketing would be appreciated.
  • Minimum 3 years of work experience in drug discovery markets on a Marketing/Business or product management role.
  • Prior international business experience.
  • Leadership and project management skills.
  • Excellent organizational skills.
  • Customer-oriented mindset.
  • Collaboration and teamwork skills.
  • A sense of aesthetics and effective communication.
  • Proficiency in digital marketing tools.
  • Written and spoken English language.


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