Senior Software Product Owner F/H
il y a 2 semaines
As a Senior Product Marketing Manager for AI and Optimization, you will play a critical role in defining, driving, and developing product marketing plans and sales enablement content for Ansys' design optimization product, Ansys optiSLang, and Artificial Intelligence solutions. Your expertise will be essential in creating sales readiness materials and marketing plans to support the growth and revenue goals associated with the product line and specific global campaigns.
Key Responsibilities:
- Develop and execute product marketing strategies to drive sales and revenue growth
- Create sales readiness materials, including product messaging, content strategy, and marketing and sales readiness content
- Lead the development of product marketing plans and sales enablement content to support the go-to-market priorities for the business unit
- Manage complex projects and execute on global, multi-product marketing campaigns
- Drive execution of product promotion through virtual events, social media, third-party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas
- Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys' sales enablement team
- Conduct competitor analysis to understand competitor product features, positioning, and messaging related to materials information management and related offerings
- Measure and report performance of product marketing tactics on a quarterly basis
Requirements:
- Bachelor's degree in marketing, General Engineering, Computer Science, or a related field with a minimum of 5 years of experience
- Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging in English
- Broad functional expertise across several marketing competencies, including digital, social, web, and account-based marketing
- MBA or master's in marketing or engineering with previous experience in product marketing for B2B software business or engineering business
At Ansys, we operate on three key components: commitments to our stakeholders, behaviors of how we work together, and actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
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