Head of Acquisition

il y a 3 jours


Valbonne, France Cosmospace Temps plein

Cosmospace est le leader de la voyance par téléphone, tchat et autres canaux, opérant sur plusieurs marchés avec un portefeuille de produits varié. Notre objectif : accélérer notre croissance digitale en optimisant l’acquisition de clients et la performance marketing. Nous recherchons un **Head of Acquisition & Growth Marketing** pour piloter notre stratégie d’acquisition et optimiser l’ensemble du tunnel de conversion avec une approche **data-driven et ROIste**.

**Missions**
- **Définir et exécuter une stratégie innovante d’acquisition et de croissance multi-leviers** (ASA, ASO, SEO, SEA) adaptée à plusieurs marchés et produits.
- Gestion d’un **plan média annuel** à 7 chiffres et son optimisation en fonction des performances.
- **Optimiser les campagnes payantes** (Google Ads, Meta, TikTok, Apple Search Ads) et les stratégies de **retargeting, remarketing et display (AdSense)**.
- **Maitrise du tracking des performances** via Google Tag Manager, pixels, événements serveur et remontées data.
- **Analyser les KPIs en temps réel**, ajuster les stratégies et recommander des actions pour maximiser le ROI et la rentabilité des campagnes.
- **Coordonner avec les développeurs et les équipes produit** pour améliorer le tracking, le parcours client et la conversion.
- **Expérimenter et tester de nouvelles approches** (formats innovants, automatisation, IA, machine learning, nouveaux canaux d’acquisition).

**Profil recherché**
- Expérience **confirmée en acquisition digitale et growth marketing**, idéalement dans un environnement multiproduit et multi-marché.
- Expertise avancée en **configuration et gestion de campagnes, tracking, analyse de données, optimisation du tunnel de conversion, leads scoring dynamiques**.
- Excellente maîtrise des **outils publicitaires (Google Ads, Meta, TikTok, Apple Search Ads)** et des solutions d’attribution et de mesure de performance (GA4, GTM, Looker, outils de BI).
- Capacité à **piloter une stratégie ROIste**, allouer efficacement le budget et maximiser le LTV des utilisateurs acquis.
- Expérience en **management et en coordination avec les équipes techniques** (développeurs, data, produit).
- **Vision innovante et esprit test & learn**, toujours en quête d’optimisation et de nouveaux leviers d’acquisition.

**Pourquoi nous rejoindre ?**
- Un **rôle clé et stratégique** avec un impact direct sur la croissance de l’entreprise.
- Un **environnement dynamique et challengeant**, où l’autonomie et la prise d’initiative sont valorisées.
- La possibilité d’expérimenter et de **tester des approches innovantes** sur des canaux en forte croissance.
- Une **rémunération attractive** avec des perspectives d’évolution rapides.

Type d'emploi : Temps plein, CDI

Rémunération : 40 000,00€ à 60 000,00€ par an

Horaires:

- Du lundi au vendredi
- Travail en journée

Rémunération supplémentaire:

- Prime trimestrielle

Lieu du poste : En présentiel


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