Product Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Join a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories in the market. We strive to always be a proactive and strategic force in Workday’s growth, and help accelerate solution adoption from customers and prospects alike. While we’re geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.

About the Role

Our HCM Solution Marketing team is looking for a Solution Marketing Manager to drive messaging and positioning, outbound marketing, and sales enablement for our global solutions including go-to-market support for native, localized Payroll for France. This role will work collaboratively to support Solution Marketing as well as global and regional marketing teams, and the other functional departments including Corporate Communication, Digital and Social Marketing, Global Integrated Marketing, Sales and Alliance & Partners, Value Management, Solution Consultants, to execute marketing activities for the EMEA region.
- Areas of responsibility:
- Positioning and messaging - develop local GTM strategies for payroll, HCM solutions and other products; create high-impact and localized, relevant messaging for customers, prospects and analysts-
- Product knowledge - develop and maintain in-depth Workday product roadmap and market insights, bringing the voice of the buyer in for product feedback and requirements-
- Sales enablement - communicate the value proposition of the global products to the sales team and develop the sales tools that support the selling process of your products including developing positioning, objection handling, and tools to arm the sales team to win against competitors-
- Marketing Content development - create differentiated global and localized marketing and sales collateral and thought leadership, such as whitepapers, datasheets, ebooks, infographics, executive presentations, etc. including supporting content creation for key events such as Sales Kick Off (SKO) and Rising as well as other events including customer and prospect events as needed-
- Integrated Marketing/Demand Generation - support the creation and delivery compelling global and regional campaigns that speak to key personas at every stage of the buyer’s journey including field and regional marketing initiatives and events-
- Market and competitive intelligence - be the expert on your buyers, how they buy and their buying criteria; be the specialist on your competition and understand how Workday differentiates itself in the global and local market to create competitive advantage-
- Partnership Marketing - enable and support global payroll partners around the world and in market-
- Ensure all solution marketing and marketing assets and campaigns are delivered on time and within budget-
- Project manage projects from beginning to end, ensuring they meet the target objectivesAbout You

Basic Qualifications- 3 -5 years of product/solutions/services/enablement marketing experience- Bachelor's degree (BS/BA)- Payroll and/or HR software knowledge and marketing experience preferred- Fluent in French and English (+ ideally another language)._

Other Qualifications- Superior written, verbal and presentation skills along with attention to detail and and an eye for quality-
- An ability to grasp and translate technical capabilities into value propositions and benefits that resonate with buyers-
- Creative and visual storytelling skills-
- Track record of managing multiple marketing programs simultaneously-
- Adaptability to operate with different countries and teams-
- Objectivity and openness to others' views and continuously builds a positive team spirit-
- Initiative, a sense of urgency, and ‘can do’ attitude, enthusiasm for challenges and strong work ethic-
- Results-driven business to business marketing professiona