Cdi - Global Vp Integrated Marketing (F/H)/x)
il y a 2 jours
**Position**:
CDI - Global VP Integrated Marketing (F/H/X)
**Profile**:
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values.
The Global VP of Integrated Marketing will play a critical role in enabling Sephora’s success worldwide-partnering with our regional teams on transmitting best practices, while developing complementary marketing programs that we can use internationally.
The role will report to the the Global Chief Marketing Officer.
**You will excel and enjoy this position if you are ready to actively handle the following missions**:
- Steward for the Sephora brand
Nutures the Sephora brand DNA, ensuring that our positioning, brand strategy, and global brand guidelines are clear and well understood by marketing partners, cross-functional collaborators, and external agencies.
- Global briefs and creative development
Fosters the creative vision for the brand expression and inspiring ongoing interpretation of the brand DNA
In some cases, captains unique global campaign development for programs that can be leveraged globally. In other cases, works with regional marketing teams to deliver “leveraged” creative, ensuring deliverables can meet the needs of our marketing community at large.
Manages the relationship with key agency collaborators and ensures outsource content continues to inspire innovation and meet Sephora’s business needs.
- Marketing operations and global collaboration
Builds new ways of working around the world that accelerates collaboration and enhances shared wins between regions.
Builds timelines and processes to ensure our global deliverables meet regional and local market needs.
Sponsors the development of back-office tools (asset management, project management, etc.) needed to scale marketing now and in the future. Leads continuous improvement and utilization of these tools.
Champions tests in modern marketing content development, including dynamic content creation, translation, genAI, and other means of distribution at scale.
- Community impact and cause marketing
Builds cause marketing and community outreach programs to demonstrate our Purpose to consumers and engage our stakeholders.
Creates a global signature cause platform and supports ongoing commitment to existing programs, such as Classes for Confidence.
Drives consumer awareness of
- and engagement in our sustainability and social impact programs.
- Team development and management
Operates a lean central global team while enabling a broader extended community of marketers
Identifies opportunities to upskill marketers around the world, growing internal talent and enabling their long term success.
Desired Competencies
- Drives results - Translates broad challenges into tangible plans with short and mid term milestones.
- Collaborates - Experience leading complex cross-functional initiatives up, down, and across teams.
- Engages and Inspires - Generates continued commitment to Sephora’s long-term marketing goals and successfully enrolls business partners on shared wins.Values Uniqueness and Differences - Strongly motivated by Sephora’s values around inclusion and making an impact in our community.Relevant experience
- 12+ years marketing expertise
- Minimum 5+ years team management experience with departmental leadership
- Track record of building successful brands and differentiated brand strategiesPreference for hands-on experience in marcom and creative development (advertising, agency, content creation)Geography
- Direct report team primarily located in ParisOpen to remote executives**While at Sephora, you’ll enjoy**
- **The people**. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- **The learning**. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- **The**culture**. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 52,000 passionate team members across 34 markets and 3,000+ stores.
You can **unleash your creativity**, because we’ve got disruptive spirit. You can **learn and evolve,**because we empower you to be your best. You can **be yourself**, because you are what sets us apart.
**_SEPHORA _**
**MAISON***:
- Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
The House provides a superior selection of quality products and always keeps pace with the latest trends.
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
With the innovative range of products in the Sephora Collect
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