Global Brand Lead

**Summary / purpose of the position**

The GBL is a key member of the Global Asset Team and a Global Leader accountable for the planning, development, management, and execution of the global commercialization strategy for the brand. This position has the crucial responsibility over all aspects of brand strategy and execution and considerable senior leadership exposure and immediate visibility. The role requires to be working in a highly cross-functional and global-to-local environment, involves collaboration across multiple teams and a hands-on / can do mindset. The focus of the role is to launch a new rare pediatric oncology asset.

**Main responsibilities / job expectations**
- Global Product Strategy: Development of the brand strategy, global brand positioning, product launch (if applicable) and go-to-market strategy. Define value proposition, targeting & segmentation and develop customer/channel marketing strategies to position our products and create value for the company, healthcare professionals and patients.
- Business Analytics, Competitive Intelligence & Risk assessment: Leverage internal and external insights and best practices to maximize brand value and continue to innovate. Gather customer, payer and market insights, map market needs and design strategies on how to address them in a differentiating way.
- Patient Journeys/Health Care Flows insights & Disease modelling: In-depth understanding of Patient Journeys and key leverage points to maximize impact and return on investment.
- Forecasting and Resource planning: Sales & forecast to support commercial strategy and inform resource planning. Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year. Accurate decision-making on investment or disinvestment.
- Implementation of Global Strategy Projects: Responsible for leading and executing impactful global brand plan projects such as advocacy, disease education, scientific/commercial messaging, congress presence, KOL management and development plans.
- Product Commercialization & Customer Value creation: Implementation of the global brand strategy and key initiatives, including promotional plan, product training plan branding guidelines, core messages and campaign execution tools (including digital/multichannel).
- Enterprise leadership: Lead a thorough and well-coordinated input into brand strategy and ensure close integration and flawless execution of marketing and tactics in the field. Mobilize the GBT to develop a Global Plan and ensure development of Local Plans aligned with the global strategy as well as with Alliance partners (where applicable).
- Performance Tracking: Develop KPIs to measure impact of global marketing activities. Work with key markets to identify key drivers and areas of uncertainty for competitive entry, execution success and align on priority scenarios. Proactively ensure affiliate engagement and the sharing of best practice across the organization.
- Support to LCM & Asset long-term strategy: lead the commercial section of LCM/new business opportunities for the brand through in-depth assessment and solid forecasting. Contribute proactively to the preparation of new strategic projects and presentation to the internal governance bodies.
- Ethics and Compliance: Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs. Ensure that all activities are undertaken in accordance with all Ipsen SOPs, policies, directives and relevant national guidelines. Comply with Company guidelines and country/industry standards on ethics and compliance.

**Knowledge, abilities & experience**

Education / Certifications:
Degree-level education, ideally in life sciences or in business studies

**Experience**:

- A minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry at international level
- Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy)
- Regional or global marketing experience
- Scientific and commercial experience in oncology or rare disease space
- Proven track record of successful launches preferably in oncology or rare disease space
- Demonstrated success working collaboratively across functions, cultures and countries
- Profound understanding of business development activities

Languages:
Fluent English is compulsory

**Key Technical Competencies Required**
- Deep strategic marketing expertise (branding, targeting, segmentation, life cycle management)
- Strong business acumen and understanding of global markets
- Excellent analytical skills and strategic thinking
- Strong influencing and communication skills with consistent feedback from key stakeholders
- Very customer focused mindset and capacity to provide both strategic thinking and operational solutions to countries
- Ability to chart a path and get from strategy to execution, successfully and quickly, amidst ambiguity and change
- Strong