Global Brand Lead

**Title**:
Global Brand Lead

**Company**:
Ipsen Pharma (SAS)

**Integrated Asset Strategic Plan (ISAP)**:

- Provide commercial input to develop the ISAP and scenarios led by the Asset Lead and translate the ISAP into a functional strategy and plan (Global Brand Plan), including timelines, costs and resources needed to deliver on the ISAP.
- Accountable for delivering the ISAP for the commercial function and responsible for proposing innovative approaches and inputs to refine strategy and plans.
- Responsible for flagging any functional opportunities, changes or risk and propose solutions/mitigation plans to the Asset Lead and Asset Team.
- Define and track functional execution KPIs to deliver the ISAP.
- Identify, develop and lead key global marketing activities such as advocacy, disease education, advisory boards, scientific messaging, congress presence, KOL management and development plans.
- Develop communication plans across the product life cycle and implement multichannel strategies across the marketing mix ensuring delivery of KPIs.
- Benchmark against competitors and take corrective action where appropriate.
- Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year.
- Accurate decision-making on investment or disinvestment.

**Market/ Customer Insights**:

- Constant horizon scanning with a view of maximizing product life cycle.
- Leverage internal and external insights and best practices to maximize asset value and continue to innovate
- Continually review and consolidate CI insights.
- Develop meaningful insights into the needs of all key customer groups.
- Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players to formulate a robust customers’ insights/stakeholder management plan.
- Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of market data.
- Lead the commercial section of LCM/new business opportunities for the brand through in-depth assessment and solid forecasting
- Contribute proactively to the preparation of new strategic projects and presentation to the internal governance bodies (e.g., PSC, PC)
- Monitor the product life cycle landscape to ensure awareness of new insights and strategies.
- Provide regular updates on progress and recommendations to the Asset Lead, Asset Team and senior management.

**Cross Functional Leadership**:

- Represent the aligned view of the commercial function on the Asset Team and leverage best practices and core competencies of the commercial functions.
- Lead the commercial sub-team of the Asset Team (Global Brand Team), empowering all members and ensuring that patient and customer insights are always taken into account.
- Build project workstreams and lead operational marketing programmes with high level engagement across all cross-functional project teams at Global, Regional and Affiliate level as well as with Alliance partners (where applicable).
- Proactively ensure affiliate engagement and the sharing of best practice across the organization.
- Liaise closely with other members of the Asset Team to ensure quality of projects delivered and strong cross functional delivery.
- Where applicable, be the commercial representative/accountable with permanent and/or ad-hoc role in governance bodies with partners, in liaison with other internal stakeholders (alliance, legal, finance, medical, key markets).

**Regional/market support**:

- Work with key markets to identify key drivers and areas of uncertainty for competitive entry and align on priority scenarios.
- Investigate and challenge Regional and Affiliate visions to ensure alignment with ISAP.
- Input / challenge local individual expertise and organization structure around your brand.
- Develop near term initiatives and tactics as appropriate.
- Develop a communication and roadmap to share and integrate competitive response planning within Regional and Affiliate plans.
- Develop KPIs to measure impact of global marketing activities.

**Leadership**
- Attract, develop and retain talents to shape the future of IPSEN.
- Develop Leadership and upscale capabilities of the global commercial team.
- Lead and motivate the team.
- Align and energize team around common objectives.

**Ethics & Compliance**:

- Ensure that adequate financial structures and controls are in place.
- Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.
- Comply with Company guidelines and country/industry standards on ethics and compliance.
- Act as a role model displaying collaboration and excellence.
- Ensure that all activities are undertaken in accordance with all Ipsen SOPs, policies, directives and relevant national guidelines.

**IDEAL EXPERIENCE***
- Minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry at international level
- Strong rare disea