Head of Marketing

il y a 2 semaines

Marseille, France CMACGM Temps plein

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.
Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.
Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.
THE ROLE
The Head of Marketing & Studies will provide unified support for our sales team, focusing on core areas: Marketing, studies & Performance. The objective is ultimately to enhance our outreach and our revenue.
RESPONSIBILITIES
Elevate Marketing Intelligence and define its strategy, through the supervision of macroeconomic studies, competitive benchmarks, customer segmentation, and market insights
Build Operational Marketing strategy and roadmap to enhance customer communication (campaigns & events) to support sales in routine & strategic discussions
Revitalize Product Lab to drive innovation and revenue, introduce new products beyond CMA CGM+ offerings, devise innovative solutions for key clients, and guarantee their implementation
Oversee the pricing strategy and implementation of various elements, such as Bunker Adjusment Factor, Detention and Demurrage, European Emissions Trading System,
Optimize performance monitoring to offer comprehensive global commercial performance and 360° customer insights
Lead strategic partnerships with clients, prospects, and providers to foster differentiation and profitable growth
PROFILE & QUALIFICATIONS
Higher education degree from a Business School, Engineering School, or university background
Minimum 5 to 10 years of experience in Marketing and performance is required (including at least 5 years in senior roles)
Strong strategic thinking and analytic skills
Fluent in English
Shipping industry knowledge would be a plus for this position
Assertive communication and result driven mindset
Entrepreneurial spirit, boldness, and innovation; ability to lead and develop teams
Come along on CMA CGM’s adventure

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