Head of Marketing

il y a 2 semaines

Paris e, France Adplorer Temps plein

**ADPLORER is a digital marketing software start-up founded in 2008 in Germany.**

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Provider of digital solutions (webmarketing, advertising), it has developed a technology

that allows the creation and optimisation of digital advertising campaigns on Google, Bing, Facebook, Waze etc.
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The French office of 6 people was founded in 2013 and is located in Paris. In total, the company is present in five countries and on two continents with a team of developers and marketing experts. You will work in an international environment on a human scale.
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Reporting to the French manager and the German CEO, your missions will be the following:

- Implement the annual marketing strategy, define and respect the budget in order to generate B2B leads
- Refine the company's B2B persona
- Manage and optimize paid acquisition campaigns (Google Ads, Linkedin)
- Improve the natural referencing of the website and blog by ensuring compliance with SEO best practices, create content via posts and articles
- Manage the marketing committee composed of members from each country
- Identify new growth levers
- Monitor performance
- Provide sales support materials
- Identify partner agencies and coordinate assignments
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Our target market:

- B2B: digital agency, advertising network, franchise network
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The benefits:

- Home Office
- Co-working in Paris
- Dynamic, friendly team
- International (US, Germany and France) and family environment
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Profile required:

- High School Diploma or equivalent, required specializing in marketing
- Bilingual French / English, German is a plus
- 2Y of Experience in inbound marketing or growth hacking marketing
- Interest in the world of digital advertising
- Knowledge of Google Ads/Facebook Ads
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**Salary**: From 40,000.00€ per year

**Education**:

- High school or equivalent (required)

**Experience**:

- marketing: 2 years (required)

**Language**:

- english (required)

Work Location: Hybrid remote in 75017 Paris 17e

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