Group Marketing and Digital Director F/m

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career Our **CGO** Team is looking for a talented and ambitious new **Group Marketing and Digital Director**F/M** to join our team in Marly or Brussels.

Lyreco is the European leader and the third largest distributor of workplace products and services in the world. A privately owned company since 1926, Lyreco has constantly adapted to the evolutions of workplace thanks to its focus on excellence in customer experience, strong partnerships with renowned suppliers, and efficient logistics.

**About Lyreco**

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco's mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco - see our career website here

**YOUR MISSIONS**:
**Marketing Strategy & Brand Leadership**

- Define and lead the integrated marketing strategy for Lyreco, aligned with the company's growth ambitions and customer expectations
- Position Lyreco as a relevant, differentiated, trusted, and innovative digital platform brand in the competitive eCommerce landscape and in the workplace B2B retail place (across all categories : GOP, Hygiene, food, Tech and Print, Furniture, PPE). Note: the Marketing strategy of the PPE category is owned by a specific Safety Business Unit, you will need to collaborate closely to reflect their plan in Lyreco's portfolio choice.
- Build a powerful brand and product architecture and narrative, translating into superb creative content enhancing Lyreco's brand equity, awareness, and emotional connection with customers
- Translate strategic goals into actionable marketing plans with clear KPIs, budgets, and execution roadmaps
- Promote customer-centric storytelling that reflects Lyreco's values and resonates with diverse target audiences

**Digital & Performance Marketing**

- Lead the digital marketing transformation by implementing state-of-the-art performance marketing tools, attribution models, and campaign automation systems
- Own and continuously optimize media buying across search, display, social, affiliate, and programmatic channels to maximize ROAS and minimize CAC Implement an advanced experimentation framework (A/B testing, incrementality, etc.) to improve campaign effectiveness and user engagement
- Utilize predictive analytics to enhance audience segmentation, targeting, and lookalike modeling by closely collaborating with the data team.
- Strengthen internal marketing capabilities, build a best-in-class media & martech organization

**Customer Engagement & Personalization**

- Drive and further professionalize personalization across the customer journey, from product discovery to loyalty, by leveraging AI, real-time data, and automated content delivery
- Develop integrated CRM and loyalty programs to improve customer lifetime value and retention
- Establish structured customer feedback loops and integrate Voice of the Customer insights into campaign planning and product development
- Lead NPS and customer satisfaction improvement initiatives by embedding relevant KPIs in all touchpoints and leadership dashboards

**Cross-Functional Alignment**

- Champion the alignment of marketing, sales, customer care, Safety Business Unit, product, and operations to deliver seamless and coherent experiences Ensure campaign consistency and brand coherence across all touchpoints Develop and execute campaigns, including seasonal and category-specific pushes that drive both brand and performance metrics
- Contribute to the evolution of the Lyreco's platform by embedding customer insights into site UX, content, and navigation design 5) Team Leadership & Organizational Development
- Lead and empower a high-performing marketing organization with strong capabilities across brands, digital, CRM, media, and analytics
- Promote a culture of curiosity, experimentation, and continuous learning
- Coach and develop talent, ensuring succession planning and leadership development
- Actively engage in cross-functional and cross-country/central collaboration, promoting transparency, open communication, and shared success.

**YOUR PROFILE**:

- Master Degree in Marketing or Business
- Proven leadership experience as a GMDD or senior marketing executive in a digital-first business, ideally in eCommerce, platforms, or consu