Director, Consumer

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- Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are _**_hungry to shape the future._**

Description du poste:
**What your role is**

Häagen-Dazs is a truly iconic and well-loved brand in the General Mills International portfolio. We have an exciting opportunity to be part of this highly dynamic brand as the CMI Director for Häagen-Dazs. This is a global leadership role spanning four regions (Europe/Australia, Brazil, China, and Global Emerging Markets) with you taking ownership for:

- Being the business partner for the Häagen-Dazs (HD) brand leadership team internationally
- play a pivotal role in contributing to the development and execution of the brand's marketing strategy & execution by providing critical consumer insights & analysis. Supporting the development and execution of consumer-centric core renovation, incremental innovation and integrated marketing campaigns, aligned with the International Segment’s global strategic objectives established by US senior leadership. This role will require strong business acumen, excellent strategic partnership, demonstrated storytelling and influence skills, and the ability to prioritize and be adaptable. The role will partner with the Global Häagen-Dazs Director and a strong team of marketers and cross-functional experts to accelerate HD growth across key geographies.
- You will report to the CMI Director for International and coach a small team of consumer insight and data analytics experts for Häagen-Dazs. You will work closely with the HD marketing team, local CMI and market teams, cross-functional stakeholders, and external agencies to drive impact and influence at all levels by simplifying and clearly communicating insights and action.

**Experiences Gained**: Matrix Relationship Management, Brand Equity, Brand Experience (BX), Anatomy/Purpose, Management/Development, International Business Coordination, Cross Geography, Foresights, innovation, Renovation, Portfolio Planning, AI-enabled research.

**Key Accountabilitie**s**

**Team Leadership & Prioritization**
- Develop and deliver strong CMI vision for HD & orchestration of all efforts to systematically support the HD strategy & step-change brand growth overall, in alignment with global guidelines and frameworks.
- Lead and develop a high-performing insights team, providing coaching, setting goals, and fostering collaboration.
- Dynamically manage team resources to deliver impactful results on most important consumer/business questions, driving brand growth.
- Promote a safe space and culture of innovation within the CMI team.
- Participate in the international CMI leadership team to enhance capabilities and share best practices.

**Strategic Partnership**
- Identifying and translating consumer & customer needs, insights & data into powerful actions or growth levers for the brand strategy - develop and deploy learning plans to help shape and deliver HDs short term and long-term growth strategy
- Identify HD learning gaps then develop and execute a comprehensive consumer insights programme to address this.
- Proactively identify biggest business opportunities to incrementally grow HD across geographies & work cross functionally to translate this into reality.
- Simplify & be the champion of prioritizing the biggest efforts that have the biggest consumer & business impact.

**Brand Performance Steering**
- Understand key brand performance metrics & consistently (with partnership with local CMI teams) provide actions needed by business to grow.
- With your team, track and analyze campaign/launch performance, providing regular reports on key metrics (e.g., reach, engagement, conversion rates, ROI). Identify areas for improvement and make data-driven recommendations to optimize future campaigns or launches.

**Renovation & Innovation**
- Support clear consumer understanding on key demand spaces for HD to play with our core & innovation, driving the choice of priorities for our big bets, plan makers and other projects
- Ensure core& NPD pipeline sufficiency in close partnership with the cross functional teams and delivering consumer relevance with clear consumer problem or joy that enables us to drive full value of any our renovation & innovation efforts.
- Ensuring the prioritization of resources to the right renovation and innovation projects
- Drive best in class learning programmes & follow tested best practices in delivering a c