Performance Marketing Manager

This is a recruitment process for **one of our strategic partners - Pilot44**, one of America’s most trusted corporate innovation studios, partially owned by Netguru.

**We are Pilot44**
We are a passionate **group of accomplished startup entrepreneurs, technologists and marketers** that utilize agile, startup-based methodologies to help large brands accelerate digital innovation and build new business ventures.**Employment Type**: B2B (+20 paid days off); eligibility for opening a sole proprietorship in Poland required**Benefits**: medical insurance allowance, life insurance allowance, sports allowance-
**Location**: remotely in Poland or European Union**Working hours**: within CET time zone (till 6 p.m.)

**The Opportunity****:
***About you**:

- Eligibility for **opening a **sole proprietorship** in Poland.
- Proven **4+ years of working experience **in B2B performance marketing.
- **A very good command of written and spoken English **(CEFR C1+).
- **Strong reporting capabilities** with the ability to track campaign performance and associated spend **down** **to the most granular details** while providing roll-up reporting to senior management.
- Experience in **identifying target audiences** and devising digital campaigns that engage, inform, and motivate.
- Ability to **solve technical problems / processes and understand complex details**. Ability to increase operating efficiency and produce high quality technical solutions. Good command of Marketing Automation solutions.
- Excellent **written and verbal communication skills**. You should feel comfortable speaking and presenting findings.
- Experience in **insights generation and analysis**. Able to clearly translate insights and data. Data and results-driven mindset.
- Nice to have**:HubSpot experience.**

**What you can expect from us**:

- A **fast-paced and dynamic **startup environment.
- A **culture of excellence** working alongside **kind, passionate and dedicated colleagues**.
- Exciting opportunity to **help build growth marketing from scratch**.
- Autonomy, **the room to make decisions**, do what you do best, and develop your skills.
- A great culture for the **fun and curious**.
- **Two visits to our headquarters** in San Francisco, California per year.

**As a Performance Marketing Manager, you will**:

- **Develop digital prospecting** and remarketing campaigns
- **Ensure successful planning, execution**, **optimization for key metrics** via paid, organic & own media channels
- **Monitor budgets** and campaigns across all digital channels to **drive strong return on investment**
- **Collaborate with marketing team to set up A/B tests**, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- **Manage a HubSpot based website** (CMS management, SEO optimization, conversion tracking, site structure planning) with marketing team.
- **Work on CMS-CRM integration** (HubSpot), making sure of best use of data.
- **Manage all social media platforms** (including posting, linking, content distribution).
- **Utilize strong analytical ability** to evaluate end-to-end customer experience across multiple channels and customer touch points.
- **Manage marketing database** (lists, segmentation).
- **Deliver regular reports of campaign results**, including web analysis and evaluation of KPIs.
- **Identify trends and insights** and optimize spend and performance based on the insights.
- **Assist in content development** to target consumers throughout the customer lifecycle.

**What will happen next?**:

- First, you’ll meet our Recruiter and learn more about the role.
- Then, you'll meet the Pilot44 team members at an online panel interview.
- You’ll also be asked to complete a recruitment task.
- If everything goes well, you'll meet us at a final interview.

If you need any disability-related adaptation at any step of the recruitment process - simply let the recruiter know We'd be happy to help.

***:
**About Pilot44**:
We are not a typical digital advertising, media or creative agency. Our focus is on helping our clients to discover, pilot and employ emerging technologies and business models as a means of solving core business challenges and creating new growth ventures. From drones that count inventory to machine learning for customer retention (and everything in between), our unique methodology and approach is changing the way that big companies innovate. We are looking for all-star-caliber players to help grow our team.