Marketing Performance Analyst Intern

**Job description**

**WHO WE ARE**:
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries and a member of the FTSE 100. Our purpose is to connect our customers with information and people that help them know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

**Job Position**: Marketing Performance Analyst Intern

**Responsibilities**:

- Coordinate with the marketing team to support decision-making studies that enhance performance.
- Monitor and analyse website traffic and user behaviour using Google Analytics, Meta Analytics, Adobe Analytics, Oracle BI and other analytics platforms.
- Export and analyse ad performance data, including cost spent, impressions, and conversions, across Google Analytics, Meta Analytics, and Adobe Analytics.
- Collaborate with the Data Engineering team to generate insights, assist with data cleaning, transformation, and preparation for analysis.
- Use Power BI to deploy visualizations from analysed data for marketing and business intelligence insights.
- Prepare reports and dashboards to communicate performance metrics and KPIs to stakeholders.
- Contribute to A/B testing and performance measurement of campaigns.

**Technical Skills Needed**:

- Some experience in Python, ideally with exposure to PyCharm or JetBrains IDE, and familiarity with libraries such as pandas and NumPy for data manipulation and analysis.
- Some understanding of querying in MySQL or other SQL-based databases.
- Advanced proficiency in MS Excel, including complex formulas, pivot tables, and data visualization.
- Some understanding of Power BI or other data visualization tools to transform insights into actionable reports.
- Familiarity with digital marketing analytics platforms such as Google Analytics, Meta Analytics, Adobe Analytics, and Oracle BI / Oracle Eloqua.
- Strong logical thinking and problem-solving skills, with a focus on practical, data-driven solutions.

**Requirements**:

- Currently pursuing a master’s degree in Marketing, Business, Data Science, or a related field.
- Strong interest in digital marketing, data analysis, and performance optimization.
- Experience with data analysis tools and digital marketing platforms is a plus.
- Ability to work independently and as part of a team.
- Excellent communication, analytical, and organizational skills.
- Ability to choose and implement the best tools for tasks related to campaign performance and analysis.

**What We Offer**:

- Hands-on experience working with real-world marketing campaigns and large data sets.
- Mentorship from experienced marketing professionals and data engineer.
- Opportunity to develop technical skills in programming, data analysis, and digital marketing.
- Gain access to trending tools and resources to support your professional growth.
- Learn valuable courses for free through the Informa Learning Portal and get certified.
- Enjoy food benefits with exclusive discounts on meals through our partnered platforms.
- Receive 50% transportation allowance to support your daily commute.

**Job Type**: Internship
Contract length: 6 months

Pay: 500.00€ - 600.00€ per month

**Experience**:

- Python: 1 year (required)
- MS Excel: 3 years (required)

**Language**:

- English (required)

Work Location: In person

Application Deadline: 30/10/2024
Expected Start Date: 11/11/2024