Marketing Performance Analyst Intern

**Job description**

**WHO WE ARE**:
Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more. We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. We’re also home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow. Our businesses include Informa Markets, Informa Tech, Informa Connect and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands. In Pharma, Medical and Biotech, that includes Arab Health, CPhI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Aesthetics, AMWC, FACE and more; in Finance, SuperReturn International, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.

**Job Position**: Marketing Performance Analyst Intern

**Responsibilities**:

- Coordinate with the marketing team to support decision-making studies that enhance performance.
- Monitor and analyse website traffic and user behaviour using Google Analytics, Meta Analytics, Adobe Analytics, Oracle BI and other analytics platforms.
- Pipeline and analyse ad performance data, including cost spent, impressions, and conversions, across Google Analytics, Meta Analytics, and Adobe Analytics.
- Collaborate with the Data Engineering team to generate insights, assist with data cleaning, transformation, and preparation for analysis.
- Use Power BI, Looker to deploy visualizations from analysed data for marketing and business intelligence insights.
- Prepare reports and dashboards to communicate performance metrics and KPIs to stakeholders.
- Contribute to A/B testing and performance measurement of campaigns.

**Technical Skills Needed**:

- Some experience in Python, and familiarity with libraries such as pandas, re and NumPy for data manipulation and analysis.
- Some understanding of querying in MySQL or other SQL-based databases.
- Advanced proficiency in MS Excel, including complex formulas, pivot tables, and data visualization.
- Proficiency in data visualization tools - preferably Power BI and Looker to transform insights into actionable reports.
- Expert in digital marketing analytics platforms such as Google Analytics, Meta Analytics, Adobe Analytics, Google Ads and Oracle BI / Oracle Eloqua is a strong plus.
- Strong logical thinking and problem-solving skills, with a focus on practical, data-driven solutions.

**Requirements**:

- Currently pursuing a master’s degree in Marketing, Business, Data Science, or a related field.
- Strong interest in digital marketing, data analysis, and performance optimization.
- Experience with data analysis tools and digital marketing platforms is a strong plus.
- Ability to work independently and as part of a team.
- Excellent communication, analytical, and organizational skills.
- Ability to choose and implement the best tools for tasks related to campaign performance and analysis.

**What We Offer**:

- Hands-on experience working with real-world marketing campaigns and large data sets.
- Mentorship from experienced marketing professionals and data engineer.
- Opportunity to develop technical skills in programming, data analysis, and digital marketing.
- Gain access to trending tools and resources to support your professional growth.
- Learn valuable courses for free through the Informa Learning Portal and get certified.
- Enjoy food benefits with exclusive discounts on meals through our partnered platforms.
- Receive 50% transportation allowance to support your daily commute.

**Job Type**: Internship
Contract length: 6 months

Pay: 550.00€ - 650.00€ per month

Application Question(s):

- How would you rate your experience with digital marketing analytics platforms such as Google Analytics, Meta (Facebook) Analytics, and Adobe Analytics?

**Experience**:

- Python: 1 year (required)
- MS Excel: 3 years (required)
- Digital Marketing Analytics Platforms: 1 year (required)
- Marketing Sector: 1 year (required)
- Power BI: 1 year (required)

**Language**:

- English (required)

Work Location: In person

Application Deadline: 05/06/2025
Expected Start Date: 02/06/2025