Freelance Channel Marketing Manager

il y a 3 jours

Paris, France theHRchapter Temps plein

We are looking for an experienced and innovative **Channel Marketing Manager (Retail Marketing Manager)** to lead the planning, execution, and optimization of our marketing strategies across multiple channels in France. This is a critical role that requires a strong understanding of both digital and retail marketing, and the ability to collaborate cross-functionally to drive brand visibility and sales performance.

**Location**:Paris, France (Onsite)

**Key Responsibilities**
- Evaluate and continuously improve current channel marketing strategies to align with business goals.
- Develop and implement comprehensive marketing plans tailored to specific retail and digital channels.
- Analyze consumer trends, market data, and competitor insights to inform strategic decisions.
- Select appropriate advertising platforms and adapt campaigns based on performance and audience behavior.
- Track and report campaign performance metrics; use data-driven insights to refine strategies and maximize ROI.
- Collaborate closely with the Sales, Marketing, and Product teams to ensure alignment and consistent messaging across all customer touchpoints.

**What you bring?**
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- Minimum of **5 years of experience** in Channel or Retail Marketing, ideally within the consumer goods or technology sectors.
- Strong understanding of retail marketing dynamics, digital marketing tools, and current industry best practices.
- Excellent strategic thinking, analytical, and project management skills.
- Outstanding verbal and written communication skills in both **French and English**.
- A results-oriented mindset with a passion for driving growth through innovative channel strategies.

**Perks & Benefits**
- A dynamic, fast-paced working environment in a growing international company.
- Competitive salary and annual performance-based bonus.
- Opportunities for professional development and internal growth.
- Regular team events and a supportive workplace culture.
- Employee discounts and additional benefits aligned with local labor regulations.

**Our Core values at TheHRchapter**
️ Transparency: We believe in transparent and smooth recruitment processes. You will get feedback from us.

️ Diversity and inclusion: There is no place for discrimination and intolerance. We care about diversity awareness and respect for any differences.

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