Head of Marketing

Part of the Communications and Marketing Europe Team and reporting to the Communications and Marketing Director Europe, the Head of Marketing Europe will develop and implement strategies and plans to strengthen the company´s market presence and help it find a voice that will make a difference to sales growth by leading the following strategical activities.

**Main areas of responsibility**:

- Design and implement the marketing strategy and plans to create awareness of the company and business activities
- Explore the Market / Conduct market research (verticals, services & solutions, competitors,)
- Define the marketing offer & value proposition, design and manage sales materials
- Generate ideas and execute effectively the operational marketing plan
- Supervise the country marketing managers

XPO Logistics is looking to hire a Head of Marketing responsible for developing and implementing marketing strategies and plans to support sales growth, driving a unified message aligned with the company´s brand across Europe

**Responsibilities**:
**Design and implement the marketing strategy and plans to create awareness of the company and business activities**
- Define, manage, and roll out the European marketing plans focused on driving the company’s awareness and sales growth.
- Implement reporting mechanisms for sharing measurement and effectiveness with the leadership team.

**Explore the Market / Conduct market research **(verticals, services & solutions, competitors,)
- Conduct general market research to keep ahead of trends and competitors’ customer, brand and product research initiatives in close collaboration with sales and sales ops teams in Europe.
Continually review changes to the market, consumer trends and activities of competitors, searching for what’s new, what’s next and how we can innovate in the marketing space, adjusting the marketing plan if necessary.

**Define the marketing offer & value proposition, design and manage sales materials**
- Refine the offer & value proposition for the company’s business and services in Europe working in close alignment with sales, sales ops and comms teams in Europe to produce valuable, fresh, compelling and creative assets - written, photo, video, collaterals - that support sales efforts across the company’s offline and digital channels.

**Generate ideas and execute effectively the operational marketing plan**
- Create a calendar of marketing campaigns and events including offline and digital, to increase lead generation, strengthen the relationship with customers, retain and grow current customers. This will include customer events, webinars, conferences, exhibitions, awards, sponsorships/memberships, etc.

**_
Supervise the team and administer the budget_**
- Supervise the country marketing leads, including workloads, schedules and deadlines
- Set and administer the marketing budget
- Select & Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
- _ Act as point of contact to collect stories from Europe and the countries to nourish social media channels with a product marketing approach, and to support the roll out in the country of European marketing initiatives_

XPO est l'un des principaux fournisseurs de solutions de classe mondiale aux entreprises les plus prospères au monde. Nous aidons nos clients à gérer leurs marchandises le plus efficacement possible en utilisant notre technologie et nos services. Notre plus grande force est notre équipe mondiale - des personnes énergiques et innovantes de tous niveaux d'expérience et talents qui font de XPO un lieu de travail formidable.

Les énoncés ci-dessus visent à décrire la nature générale et le niveau de travail des personnes affectées à cette classification. Ils ne doivent pas être interprétés comme une liste exhaustive de toutes les responsabilités, fonctions et compétences requises des salariés ainsi classifiés. Tous les employés peuvent être tenus d'exécuter des tâches en dehors de leurs responsabilités normales, au besoin.