Abm Field Marketer

**Why Kyndryl**

Our world has never been more alive with opportunities and, at Kyndryl, we’re ready to seize them. We design, build, manage and modernize the mission-critical technology systems that the world depends on every day. Kyndryl is at the heart of progress — dedicated to helping companies and people grow strong. Our people are actively discovering, co-creating, and strengthening. We push ourselves and each other to seek better, to go further, and we carry this energy to our customers. At Kyndryl, we want you to keep growing, and we’ll provide plenty of opportunities to make that happen.

**Your Role and Responsibilities**

Kyndryl is looking for a strategic, creative and experienced B2B Marketing expert with a proven track record of success to lead Field Marketing for one of our Key Accounts. The ABM Field Marketing role is a high-visibility role responsible for scaling the growth of our key accounts and a critical role in the success of an account team. The person will be adept at establishing relationships at the most senior levels both internally and externally,

The ABM Field Marketing Manager plays a critical role in the success of an account and his/her strength lies in building a deep partnership with account teams. They are aligned to between 1-3 accounts and bring deep knowledge of the market, ecosystem, customer pain points and Kyndryl services and offerings. They co-create marketing programs with Sales that produce measurable results, building reputation and advance relationships with clients, leading to business growth.

Key Responsibilities:

- Establish close partnership with Account team leadership. Understand Sales objectives for the account and work closely with them on their strategy to grow their business
- Define Account Based Marketing strategy, plan and execution for an account/cluster grounded on customer needs and designed to build and strengthen relationships, reputation and revenue for the account.
- Build positive relationships, credibility, and use strong communication and influence skills to partner effectively with customers to improve business outcomes
- Collaborate with the wider marketing team to identify & build the most effective marketing messages, value proposition, content, channels, and calls to action for each top target account

to ensure brand awareness at account level, higher conversion, and faster sales cycle for the accounts
- Manage project timelines, quality issues, resources, & budget
- Deep understanding of the customer, the market, technology trends of the key accounts. Continuously evaluating them to identify new business opportunities.
- Gains a deep understanding of the business, its services and how Kyndryl differentiates from competitors and how we address key customer pain points.
- Works with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships. Translates this into compelling stories promoted through industry programs and experiences.
- Throughout programs, tracks the KPIs outlined in the marketing plans to measure and optimize on-going impact on reputation, relationships and, ultimately, business growth.
- Earn trust and maintain strong relationships across the organization, working in conjunction with other marketing leaders and peers.

Key Success Metrics:

- Relationships: development, contact and network discovery
- Revenue: Account pipeline, signings and revenue and overall acct health
- Advocacy: Customer eminence, evidence and references; Customer satisfaction.

**Required Technical and Professional Expertise**
- Masters Degree with ABM certification
- 10 + years of experience in field marketing, product marketing (technology services is a plus) or Experience marketing or selling within B2B industries preferred.
- 10+ years of demonstrated experience in creating and executing effective marketing plan
- Meaningful experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver results.
- Extensive experience working with cross-functional teams and developing new and innovative marketing programs in a B2B environment.
- Strong understanding of demand generation and a background of owning campaigns and driving success.
- Excellent written & verbal communications; strong executive communications and negotiation skills
- Strong business acumen and strategic thinking skills
- Self-starter, problem solver, highly responsible, deadline-oriented, and independent
- Excellent organizational and project management skills
- A bent towards analytical thinking and problem-solving skills with attention to detail
- Thrives in metrics and data-driven environments
- Thrives in a fast-paced environment, and is able to multitask, prioritize projects and communicate priorities to partners.
- Background orchestrating cross-functional projects with high energy, trustworthy, creative, and “get it done” mentality.
- Displays good ju